SEO & GEO Blog

AI tools repeat what your website says, including the parts that contradict each other. We audited 5 company websites for SEO and GEO and found conflicting facts on every one. Here’s what we found and how to fix it.

Most advice on showing up in ChatGPT and other AI tools starts with “publish more content.” I start somewhere else: with the content you already have. Before I suggest a single new page, I want to know what your site says, whether it says it consistently, and how well it answers the questions your buyers […]

Updated October 2026. I first wrote this post in 2016 and have rewritten it for how people shop now, in Google and in AI tools like ChatGPT, Gemini and Perplexity. Black Friday is still one of the best weeks of the year for eCommerce sites to win sales from search. The catch is that most […]

Updated October 2026. I first wrote this post in 2015, when Google launched what was then called the “Search Analytics” report. It’s now the Performance report in Google Search Console, and it’s still the best free source of keyword data for re-optimizing pages you already have. Google Analytics stopped showing organic keywords years ago (“not […]

Updated October 2026. I first wrote this post in 2012, when Panda and Penguin were the big worries. Those are now part of Google’s core ranking systems, and traffic drops have a few other causes (including AI Overviews). I’ve rewritten this guide for how I diagnose traffic drops now, and folded in my old post […]

Updated October 2026. I first wrote this post in 2017. The core advice still holds, and I’ve added what mid-sized stores need to do to show up in AI shopping answers from ChatGPT, Gemini, Perplexity and Google’s AI Mode. I’ve spent most of my 20+ years in SEO optimizing eCommerce sites to compete against Amazon […]

Updated October 2026. I first wrote this post in 2017. The approach hasn’t changed much, but Google’s tools and a few of its rules have, so I’ve updated those parts. Keeping a clean index in search engines, especially Google, is key to surviving (and ideally benefiting from) Google’s core updates. It’s not the only factor, […]

Updated October 2026. I first wrote this post in 2016. Google Search Console has changed a lot since then, so this version walks through the current Page Indexing report and adds a few newer causes I see on client sites. Getting (and keeping) your pages indexed in Google can be a challenge, especially for new […]

Updated October 2026. I first wrote this guide in 2017. This version adds what to look for in GEO (generative engine optimization), since most companies want help showing up in Google and in AI tools like ChatGPT, Claude, Gemini and Perplexity. Finding, selecting and hiring an SEO consultant you can work with for the long […]

Updated October 2026. I first wrote this guide in 2016. A lot has changed since then: Google dropped a few rules this post used to recommend, its testing tools were replaced, and AI crawlers from OpenAI, Anthropic, Perplexity and others now visit your site too. This version covers all of that. A robots.txt file tells […]