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You are here: Home / SEO Consulting Services & Audits / ECommerce SEO Services

ECommerce SEO Services

ECommerce SEOKern Media knows eCommerce SEO and can help your site grow traffic and online sales by ensuring your website has proper technical SEO, unique/optimized content and effective internal linking practices to not only help search engines rank your eCommerce site higher, but also create a better experience for your target customers. See what years of SEO experience can do for your business.

Framework for Success with ECommerce SEO

Any eCommerce marketing program needs a framework for success. With SEO + Inbound Marketing, goals are just as critical. Kern Media has uses the following framework to optimize eCommerce sites, help online retailers grow traffic, and ultimately grow revenue. After all…that’s the bottom line.

Define Your SEO Goals

Your primary goal is to increase revenue, not vanity metrics, and Kern Media has a laser focus on revenue. Increasing traffic will often be necessary to achieve your revenue goals, but it doesn’t stop there. We focus on quality through all optimization efforts in order to create a trustworthy and attractive site for both users and search engines.

Define Your Target Customers

Successful eCommerce marketing campaigns start with knowing your ideal customers, their buying cycle, their questions, their pain points, and how to win their trust. Developing insightful “audience personas” for your eCommerce marketing efforts will help to ensure that your content is aligned with your target customers. Kern Media makes it easy for you to define your target customers in order tailor your content towards their needs and increase your sales.

Improve ECommerce Technical SEO

Ecommerce SEO can be tricky to ensure that search engines only index quality pages that should be…indexed. Kern Media has the experience to handle faceted navigation, robots crawl efficiency, sitemap optimization and other aspects of technical SEO with mastery…so you don’t have to! Technical SEO for eCommerce is not something that you want to be researching each night in bed. Hire an expert.

Ensure Unique/Quality Content

Every indexable, marketing-focused page should offer unique content that helps to not only provide value to your on-site visitors, but also search engines. Ensuring that your product pages have unique descriptions, your category pages have unique text to curate products, and your article content is one-of-a-kind are initial steps to helping your site to rank better and increase conversions.

Leverage Content Marketing to Educate Customers

For eCommerce SEO to be truly effective (long-term), websites must focus on educating prospective customers (at every opportunity) with resourceful and helpful content in order to earn trust, credibility, and the engagement signals that search engines consider in how your website ranks. This “content marketing” approach results in a higher-quality website that users love and search engines rank well.

Ask yourself these questions: 

  • Do category pages curate top products and provide other helpful resources to prospective buyers beyond a simple product grid and filters?
  • Do product pages offer unique descriptions that exist nowhere else on the web, and offer unique insight into what makes each product a worthy purchase?
  • Does your eCommerce website have a blogging strategy to help prospective customers decide between products, offer commercial solutions for question-based queries, and stay updated on the latest commercial trends within your particular industry?
  • Does your eCommerce website offer buying guides to help users find the best products for their needs (and to help grow your email marketing list)?

If you answered “No” to any of them, then you have a clear opportunity to improve and grow your eCommerce business…especially with eCommerce SEO. Make your online store so “sticky” that prospective customers think of your first when it comes to researching and shopping for the products they need. This approach will help your site with better user engagement, attracting more links, more referrals, more sales, and better search engine rankings.

Don’t sell…educate.

We’ll Do Great Things…Want Proof?

Dan understands online marketing, SEO and content marketing better than anybody else I know. During our projects together, Dan was consistently able to increase traffic, time-on-site, user engagement and conversion. One of our most impressive feats was doubling organic search revenue to three eCommerce sites in a 12-month period. Time spent listening to Dan’s advice is time well spent. – Corey Hartford

Request a Free ECommerce SEO Consultation

Let’s talk about your eCommerce site. I have years of experience with optimizing eCommerce sites and growing organic search traffic and revenue. Set up a free phone consultation.

 

Dan Kern | Colorado SEO Expert Consultant I'm Dan Kern, a veteran Colorado SEO consultant. I help businesses to grow their revenue online through "white hat" SEO and content marketing, and help other online marketing professionals enhance their skills.

Need Help? Let's talk. I'm for hire.

Qualifications & Certifications

Have confidence when hiring Kern Media for SEO consulting services. Dan Kern is Google Analytics Certified, Inbound certified, and featured with quality reviews amongst other top SEO agencies.


What Clients & Colleagues Say

"Dan Kern has the unique mix of analytical and technical skills blended with creativity that mark a successful SEO these days. His expertise goes beyond "just" SEO in all its facets. Dan is also a solid marketing strategist with direct experience in most online marketing channels. I highly recommend working with him." - Everett Sizemore

 

"I've just finished reviewing your technical SEO audit - it's awesome. Thank you for taking the time to be thorough, clear and providing your personal commentary on items in the document." - Ed Caraballo (Seer Interactive)

 

"I had the privilege of working with Dan for five years where he helped transform the way the company thought about and utilized SEO and inbound marketing. Traffic skyrocketed, increasing 7x over the course of six months." - Winter Thielen

 

"Kern Media has provided only positive results for Costa Rica Explorations & Escapes since beginning our working relationship in 2012. Dan Kern continues to exceed our expectations on a daily basis as he works tirelessly to keep up with industry trends and keep our site optimized. " - John Rabenau

 

"Not only is Dan admirable at his profession, but he's also an incredible leader and teacher. He knows how to talk to someone to convey information clearly, and is driven by the goal of getting everyone educated and "on board" for a particular project or strategy." - Corey Hartford

 

"Dan is by far, the most passionate about SEO and strategic content development of anyone I know. He takes each project on with determination for success and positive results. Dan is innovative, strategic, and results-focused, and there isn't a responsibility that he doesn't put his full energy into." - Jill Simonds

 

"Dan uncovered several problem areas of our site, resulting in us being penalized by Google’s Panda algorithm, and contributing to decreasing organic growth. With his guidance, we were able to fix our SEO-problem areas and have since seen tremendous growth in our organic traffic year over year! He transformed not only this business, but provided a proven model with best practices we continue to employ today." - Amanda Ferm

 

"In short, Dan is fantastic -- a true SEO guru, who is also a pleasure to work with. He is diligent, creative and his excitement for SEO & Online Marketing is both deep and genuine." - Dan Sargent

Still looking around? What are you looking for? If you contact us, maybe we can help.

Simply email us. We like to help people, whether they're curious about a technical SEO issue, ranking troubles, content optimization, or anything else related to SEO and inbound marketing.

SEO Services

  • ECommerce SEO Services
  • Lead Generation Marketing Services
  • Staff SEO Training + SEO for Publishers
  • SEO Content Audits
  • Content Marketing Strategy
  • Technical SEO Audit

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