TALK TO US: Kern Media’s LLM optimization (GEO) services help companies get mentioned, described accurately and recommended when buyers ask AI tools like ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Mode. As a founder-led SEO and GEO consultancy with over 20 years of SEO experience, we blend GEO with SEO, so the same pages that rank in Google also earn citations in AI answers. Most of our clients are eCommerce brands and lead generation businesses.
AI tools pull most of their answers from company websites, and brands whose own sites get cited are far more likely to be recommended.
Research figures come from the Kern Media AI Search Citation Study (2026), an analysis of 1,044 answers from ChatGPT, Claude, Gemini and Perplexity. Client results are anonymized; see our case studies.
What Is LLM Optimization (GEO)?
LLM optimization, also called generative engine optimization (GEO), is the work of getting your brand mentioned, described accurately and cited when people ask AI tools for recommendations. AI tools give one answer instead of ten links, so the brands they name win the click, the lead and often the sale.
AI referral traffic is still smaller than Google traffic for most companies, but it tends to be high-intent. For one eCommerce client this year, revenue per visit from ChatGPT grew from $1.05 to $6.33 in a single quarter.
What’s Included in Our GEO Services
Not sure where you stand yet? Most clients start with an AI visibility audit.
Our GEO Process
What Our Research Shows
Our GEO work is built on first-party data. In our AI search citation study, we analyzed 1,044 AI answers, 4,872 brand recommendations and 5,376 citations across 8 broad industries. A few findings that shape how we work:
GEO Results
National eCommerce Brand: AI Referral Revenue Up 7x
We tracked 80 buyer prompts across 8 customer personas, segmented AI traffic and revenue by platform and mapped prioritized content updates to the prompts that drive purchases.
National Financial Services Firm: Knowledge Base Rankings Up 76%
We planned a knowledge base and audience pages built around the questions prospects ask Google and AI tools.
On a free 30-minute call, we’ll talk through how AI tools describe your brand today and where the biggest gaps are.
Who Our GEO Services Are For
Our GEO services are a good fit for companies with an established website and leads or sales from search and AI that matter to the business. Most of our clients are eCommerce brands and lead generation businesses, and we also work with publishers, multi-location businesses and many other types of companies. You work directly with founder Dan Kern, who brings in SEO, paid search and CRO/analytics specialists with 10 to 20+ years of experience as your engagement needs.
GEO is part of every SEO and GEO retainer, which typically range from $1,500 to $5,000 per month.
See our pricing page for how retainers and projects work.
LLM Optimization FAQs
What is LLM optimization (GEO)?
LLM optimization, also called generative engine optimization (GEO), is the work of getting your brand mentioned, described accurately and cited when people ask AI tools like ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Mode for recommendations. It builds on SEO, because AI tools pull from many of the same pages and sources that rank in search.
How is GEO different from SEO?
SEO helps your pages rank in Google’s search results. GEO helps your brand get named and cited in AI answers. They overlap a lot: strong rankings, clear content and a trusted brand help both. GEO adds AI crawler access, prompt tracking by persona and engine, answer-ready content and offsite profile work. We do both, since Google still drives most traffic for most companies.
Which AI tools do you optimize for?
We track and optimize for ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Mode. Our research found these engines rarely agree, so we track visibility separately for each one.
How long does LLM optimization take to work?
AI tools that search the web live can pick up site changes within a few weeks, and we usually see measurable changes in AI mentions within 1 to 3 months. Changing how AI models describe your brand without searching takes longer, often several months, because it depends on mentions and citations building up across the web.
Can you guarantee ChatGPT will recommend my company?
No. Nobody can, and you should be wary of anyone who promises it. AI answers change by user, model and day. What we can do is fix what’s holding you back, build the content AI tools cite and track your visibility by prompt so you can see progress over time.
How do you measure AI visibility?
We track a fixed set of buyer prompts across AI tools by persona and engine, segment AI referral traffic, leads and revenue in GA4, watch for prompt-style queries in Google Search Console, and check server logs for visits from AI bots like ChatGPT-User, Claude-User and PerplexityBot when available.
How much do LLM optimization services cost?
GEO is part of our SEO and GEO retainers, which typically range from $1,500 to $5,000 per month, with enterprise programs from $5,000 to $10,000 per month. A one-time AI visibility audit is a common starting point. Exact pricing comes in a custom proposal after a free consultation.
Do I need to rewrite my whole website for GEO?
Usually not. Most of the gains come from strengthening the pages AI tools already cite most, such as your homepage, service or product pages and About page, and adding the specific facts, numbers and answers they are missing.
Get Recommended by AI Tools
Book a free 30-minute call to see how your brand shows up in AI answers today.
You’ll talk directly with founder Dan Kern, not a salesperson, and get a custom proposal after the call.
