What It AnswersWhat’s IncludedOur MethodHow It WorksWho It’s ForAfter the AuditFAQsFree Consultation
Do AI tools recommend your company, or your competitors? Kern Media®’s AI visibility audit shows exactly how your brand appears when buyers ask ChatGPT and other AI tools for recommendations, and gives you a prioritized plan to improve it. It’s the best first step for most companies starting with GEO.
Questions the Audit Answers
- Do AI tools mention our brand when buyers ask for recommendations?
- Where do we rank in the answer, and which competitors are named first?
- Which websites and pages do AI tools cite for our topics?
- Do AI tools describe our company accurately, or repeat outdated facts?
- Can AI crawlers actually read our key pages?
- How much traffic, how many leads and how much revenue do AI tools send us today?
What’s Included
Why We Track by Persona and Engine
Our AI search citation study of 1,044 AI answers found that a brand’s visibility can swing by up to 80 points depending on which buyer persona is asking, but only about 7 points based on how the question is worded. AI engines also rarely agree: across the same prompts, they shared only 7 to 18% of the brands they named. An audit that checks a few generic prompts misses most of the picture. If you add other AI tools, we report each one separately.
How the Audit Works
On a free 30-minute call, we’ll scope the audit around your buyers, your competitors and the AI tools that matter most to you.
Who It’s For
The audit is a good fit for eCommerce brands, lead generation businesses and other companies that want to know how AI tools see them before investing in GEO. It’s especially useful if competitors keep showing up in AI answers, if leads from search have dropped, or if you’re not sure whether AI crawlers can read your site.
After the Audit
You can implement the plan in-house, or continue with a monthly LLM optimization (GEO) retainer so we carry out the plan and keep tracking your visibility. See pricing for how retainers work.
AI Visibility Audit FAQs
What is an AI visibility audit?
An AI visibility audit shows how your brand appears when buyers ask AI tools like ChatGPT for recommendations: whether you’re mentioned, where you rank, which competitors win, which sources get cited and what to fix first.
How long does an AI visibility audit take?
Most audits take 3 to 4 weeks from kickoff to the walkthrough call, depending on the number of prompts, personas and AI tools we track.
How much does an AI visibility audit cost?
AI visibility audits are billed at our standard month-to-month rates. Scope depends on the number of prompts, personas and AI tools tracked and the size of your website. You’ll get exact pricing in a custom proposal after a free consultation.
Which AI tools does the audit cover?
We start with ChatGPT, since it sends most of the AI referral traffic we see in client GA4 reports. Other AI tools, such as Gemini, Perplexity or Google AI Mode, can be added on request. Our research found AI tools rarely agree on which brands to recommend, so we report each one separately.
How do I see traffic from ChatGPT in GA4?
AI referrals usually show up under Referral in GA4, mixed in with other websites. We set up a custom channel group that separates AI tools like ChatGPT, Perplexity, Gemini and Claude, so you can see their sessions, leads and revenue. Expect these numbers to be undercounted, since some AI visits arrive without referral data and show up as Direct.
How is this different from an SEO audit?
An SEO audit focuses on how your site ranks in Google. An AI visibility audit focuses on whether AI tools mention, describe and cite your brand. The two overlap on technical issues like crawlability and schema, and we can combine them. The audit also covers answer engine optimization (AEO): whether your key pages are structured so AI tools can quote them as the answer.
What do you need from us?
A short kickoff call about your buyers and competitors, view access to Google Search Console and GA4, and a list of your key products or services. We build the prompt set and handle the rest.
What happens after the audit?
You get a prioritized action plan. Some clients implement it in-house, and many continue with a monthly SEO and GEO retainer so we can carry out the plan and keep tracking progress.
See What AI Tools Say About You
Book a free 30-minute call to scope your AI visibility audit.
You’ll talk directly with founder Dan Kern, not a salesperson, and get a custom proposal after the call.
