Lead Generation: SEO, AEO & GEO Services

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Why SEO + GEO What We Do Our Approach Results FAQs Free Consultation

Leads are the lifeblood of a service-based business. Kern Media® helps B2B and B2C lead generation companies get found in Google and recommended by AI tools including ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Mode. Our lead generation SEO, AEO and GEO consulting builds the service, audience and comparison pages buyers and AI tools rely on, and tracks the leads search and AI send your way. You work directly with founder Dan Kern, who has over 20 years of SEO experience.

Lead generation SEO and GEO by the numbers

For service businesses, AI tools cite service pages more than any other page type, and being cited makes a recommendation far more likely.

88%

High-quality leads from a travel company’s best page

See the case study ›

Of 118 brands in AI answers for a travel company

See the case study ›

38%

Of professional services AI citations went to service pages

See the study ›

96%

Of brands recommended when their site was cited

See the study ›

Research figures come from the Kern Media AI Search Citation Study (2026), an analysis of 1,044 AI answers, mostly from ChatGPT, with a head-to-head test of Claude, Gemini and Perplexity. Client results are anonymized; see our case studies.

Why Lead Generation Needs SEO and GEO Now

Buyers still search Google for services, but more of them now ask AI tools who to hire. AI tools answer with a short list of companies, and they mostly cite the websites of the companies they recommend. In our AI search citation study, brands whose own site was cited were recommended 96% of the time, compared to 18% when their site wasn’t cited, and service pages earned 38% of the citations in professional services answers.

So the pages that win leads in Google, clear service pages, pages for each audience you serve and honest answers about cost and fit, are the same pages that get you recommended by AI tools.

What Our Lead Generation SEO, AEO and GEO Services Include

Service pages

One strong page per service, built around the questions buyers ask right before they choose, with proof points, FAQs and schema.

Audience pages

Pages for each type of client you serve, written around their specific problems and scenarios.

Cost and comparison pages

Honest answers about cost, alternatives and who you’re the best fit for, the content AI tools quote in recommendations.

Knowledge base hubs

Topic hubs that answer earlier-stage questions and link prospects to your service pages.

Entity and offsite profiles

Consistent company and leadership descriptions across LinkedIn, directories and review sites, plus awards guidance for PR teams.

Technical SEO and AI crawlability

Robots.txt rules for AI bots, JavaScript rendering, schema, internal linking and indexation.

Lead tracking

Leads from Google and each AI tool tracked separately in GA4, with conversion tracking cleaned up so the numbers are reliable.

CRO and paid search support

Landing page, form and paid search support from specialists with 10 to 20+ years of experience, when you need it.

Our Lead Generation Approach

1Start with goals. Put these in order of importance: traffic, AI visibility and leads. Leads turn into sales, and sales generate revenue. Revenue grows your business, not traffic.

2Know your target audience in detail. Audience personas define your ideal clients, the questions each type of buyer asks Google and AI tools, and what convinces them to reach out.

3Educate prospects and build relationships. Clear service pages and expert answers to your prospects’ questions build trust before they ever contact you.

4Build credibility. Specific proof points, consistent company profiles across the web and industry awards influence both prospects and the companies AI tools recommend.

5Lay the technical foundation. Robots.txt rules for AI bots, XML sitemaps, internal linking, JavaScript rendering and structured data help your site rank in Google and get read by AI tools.

Lead Generation Results

Lead Gen + Lead Quality

Travel Company: Finding Which Leads Were Worth Chasing

We graded 461 form submissions, built a scoring model that agreed with the client’s own grades 89% of the time, and traced each lead to its source, campaign and landing page.

88%

High-quality leads from the best itinerary page

10%

Of submissions were staff testing the forms

70% vs 32%

High-quality leads, best vs. weakest paid campaign

See the full case study ›

Lead Gen + GEO

Travel Company: From 0% to the #2 Brand in AI Answers

We tracked 80 trip-planning prompts, added an FAQ page that answers common traveler questions, then revamped the itinerary pages around the prompts where the client had little or no visibility. The client went from 0% to 35% of AI answers and became the #2 most-mentioned brand out of 118, up from #8.

35%

Of tracked AI answers mention the client, up from 0%

Most-mentioned brand out of 118, up from #8

Trip-planning prompts tracked

See the full case study ›

Earlier in our history, a travel company grew its organic leads enough to reduce its paid search budget, and professional and B2B services clients have grown traffic and leads year after year with our content process. See more in our case studies.

Want more qualified leads from Google and AI search?

On a free 30-minute call, we’ll look at your service pages and the questions your buyers ask, and show you where leads are slipping away.

★★★★★ 5.0 on Google20+ years in SEOMonth-to-month, no long contracts

Get More Qualified Leads ›

Who Our Lead Generation Services Are For

Our lead generation SEO and GEO services are built for B2B and B2C service companies, including professional services, financial services, B2B technology, education, travel and multi-location service businesses, that want more qualified leads from Google and AI tools. Not sure where to start? Many clients begin with an AI visibility audit to see whether AI tools recommend them or their competitors.

Is Kern Media a Good Fit?

You have an established website and leads or sales from search that matter to the business.
You have marketing, content or development resources (in-house or outsourced) who can implement changes.
You want senior strategy from an experienced consultant rather than a large agency account team.

See company facts for more on how we work, or our pricing for typical retainers.

Lead Generation SEO and GEO FAQs

How much does lead generation SEO cost?

Our lead generation SEO and GEO retainers typically range from $1,500 to $5,000 per month, depending on the size of your website, the number of services and audiences we cover and how much hands-on support your team needs. Enterprise programs typically range from $5,000 to $10,000 per month. You’ll get exact pricing in a custom proposal after a free consultation.

How long does it take to get more leads from SEO and GEO?

Most clients see measurable progress in 3 to 6 months, with faster movement on pages that already rank.

Do you track leads from AI tools separately?

Yes. We track leads from Google and from AI tools like ChatGPT, Claude and Perplexity separately in GA4, since AI referrals can be some of your highest-value leads. We also help clean up conversion tracking so lead numbers are reliable.

What pages matter most for lead generation?

Service pages, audience pages, comparison and cost pages, and your About page. Our AI search citation study found service pages earned 38% of citations in professional services answers, and homepages, service and About pages were cited far more than blog posts.

Can you help improve lead quality, not just volume?

Yes. We look at which pages, queries and campaigns produce your best leads, and help qualify leads on your website, for example by explaining who you serve best and what it takes to work with you.

How can I tell if our current SEO agency is working?

Look past rankings. A good monthly report ties organic search and AI tools to leads, pipeline and revenue, explains which pages and queries changed and why, and lists what was done that month and what’s next. If rankings keep going up but organic leads stay flat, ask which keywords those rankings are for, how many leads those pages produce and how leads from AI tools are tracked. Clear, specific answers are a good sign.

Do you work with multi-location service businesses?

Yes. We work with service companies of all kinds, including businesses with multiple locations, as long as search and AI visibility matter to the business.

Do you offer CRO and paid search for lead generation?

Yes. Our CRO/analytics specialist can improve landing pages, forms and tracking, and our paid search specialist can align paid and organic keywords, when your goals call for it.

Get More Qualified Leads From Search and AI

Book a free 30-minute call to talk through your current traffic, AI visibility and leads.

You’ll talk directly with founder Dan Kern, not a salesperson, and get a custom proposal after the call.

★★★★★ 5-star rating on Google20+ years in SEOMonth-to-month, no long contracts

Request a Free Consultation

Amanda Ferm

When Kern Media came in, they inherited nearly 30 years of accumulated SEO debt. Dan helped us untangle and clean up years of technical and content issues, build a much stronger SEO foundation, and ultimately allowed us to outrank our competitors for the most valuable keywords in our industry. What I appreciated most was that they didn't treat SEO as a static checklist. Their strategic appoach helped us understand how search was evolving, what changes actually mattered, and where we needed to adapt. As AI began reshaping search and discovery, they were already helping us think beyond traditional SEO and understand what emerging AI-driven search meant for our visibility. Kern Media brought both deep expertise and a practical, strategic approach to the work. They significantly improved our visibility while building a strong organic search foundation that positioned us to stay ahead of the curve as search continues to evolve—from traditional SEO to the rapidly changing world of AI-driven discovery.

Keith Nickoles

I have partnered professionally with Dan and his team at Kern Media for over five years, and their SEO strategies consistently deliver impressive results. I've never seen a system so detail-oriented. It's impressive to witness and be a part of. I strongly recommend their services to any business seeking a reliable, long-term partner for digital growth.

Ashley Mo

Dan and the Kern Media team so impressed me with their expertise that he was my first call when I changed jobs and needed to hire an SEO consultant. Our organic traffic continues to grow as we've followed the content and technical recommendations from the team. Dan is great at explaining complicated terms simply and extremely responsive. I highly recommend working with Kern Media.

Benjamin Smith

Within minutes of talking to Dan he was able to help me troubleshoot a good deal why my search rankings were struggling. He has fantastic insight and truly is expert in the ever-changing world of SEO.

Mike W

Working with Dan has been a pivotal part of our company. For the past 10 years, we've been selling furniture online and have achieved early success in ranking well on Google. However, our pages were not structured to rank effectively. After our traffic began steadily declining, we decided to engage with Kern Media to improve our ranking and hopefully bring more traffic to the site. Our organic traffic has since more than doubled in less than a year. As the holiday season approached, Dan had the idea to come out with a Black Friday page and created a content brief for us to follow. Within a week, the page was ranking 3rd on Google for "Black Friday cat trees," which helped lead to a record-breaking Black Friday Sale. Kern Media has been quick to respond to questions, always available to talk through issues, and has been a pleasure to work with.

Tim Hampton

Dan & Kern Media have been awesome to work with for many years. We've seen incredible growth with our organic results and have grown our keyword footprint immensely. Dan's technical acumen and knowledge of the "SEO" space is impressive. If you ever get the chance to work with Dan and Team, DO IT!!! Thank you for all that you have done and continue to do! We appreciate you, @Dan!

Karen Johnson

Dan and his team came in and really changed the game for us. To date our organic results have grown 41%. He helped us clean up our site, add quality content and provided excellent guidance so we could continue to make improvements on our own. I highly recommend!

Karyssa Cox

Kern Media has been an incredible partner in developing my team's overall SEO strategy and implementing new tactics. We've worked with Dan on a number of different complex projects as well as ongoing consultation. Dan is on top of the latest SEO trends and best practices and always has ideas on how to ensure we're making the moves we need to in order to stay ahead. Dan's expertise and attention to detail have been crucial in completing our projects successfully, and he's also been great to collaborate with on how we can use SEO as a tool to achieve our overall goals. We've been very pleased and impressed with the results and are so grateful for the opportunity to work with Kern Media. Thanks, Dan and the Kern team!

Sandra G

Dan and his team at Kern Media are truly SEO experts and our trusted advisors to us. Through their hard work our website, customer.com, is now of the first page of google search results for our area of expertise.

Lead Generation Marketing with SEO, AEO and GEO