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You are here: Home / SEO Consulting Services & Audits / Lead Generation Marketing Services

Lead Generation Marketing Services

lead generation marketingLeads are the lifeblood of a service-based industry, and Kern Media knows how to generate leads. Whether you’re a travel agency, tech services provider, contractor or any other business looking for increased leads from a national audience, Kern Media has the experience to help you target your ideal customer, increase traffic and drive leads for your sales team.

Lead Generation Marketing Starts with Goals

Are you clear on what you’re trying to achieve. Put these in order of importance: traffic and leads. If you put traffic first, that’s not aligned with your true goals…to increase leads. Leads turn into sales, and sales generate revenue. Revenue grows your business, not traffic. Set your goals on lead generation, and you’ll be off to a great start.

Know Your Target Audience in Detail

Every successful marketing campaign begins with knowing your ideal customer (or client) inside and out. While you may think you have a good understanding of who you’re targeting, a careful examination of your target customers (and clients) in the form of “audience personas” will help to more fully define them, and ensure that your marketing efforts are effectively targeting them.

Educate Your Prospects & Create Relationships

Every lead generation website needs to not only be discoverable in search engines, social media and other corners of the web, but also educate the prospects who visit your website. Education comes in may forms, from providing clarity on the specific services that you provide, to providing expert detail within solutions to your prospects questions and problems. Kern Media helps to identify these needs and improve the content of your website in order to better market your services to both search engine users and on-site prospects. This “content first” approach helps to build relationships with your prospects before they even contact you.

Build Credibility & Drive Leads

The result of education is trust and credibility with your prospects. Once they know you’re the expert, you develop the credibility in your prospects’ eyes that is needed to build trust and drive leads. This is done through blog posts, articles and other resources that answer your prospects’ common questions about your types of services. You won’t win them all, but you will win a lot more leads than you are now.

Technical Optimization…You Need It

Most lead generation website owners aren’t fully aware of the necessary technical optimizations need to ensure that the foundation is laid for your website to rank well in search engines. A properly optimized robots file, XML sitemap, meta robots tags, internal linking, mobile friendly design, structured data and many other aspects of technical SEO can make all the difference in how your site grows along with search engine algorithm updates and how it appears on social media (when shared). Kern Media specializes in technical SEO so you don’t have to.

Request a Free Consultation

Increasing your website leads starts with a consultation. Let’s talk about your current traffic and leads, and your goals to grow your business.

 

Dan Kern | Colorado SEO Expert Consultant I'm Dan Kern, a veteran Colorado SEO consultant. I help businesses to grow their revenue online through "white hat" SEO and content marketing, and help other online marketing professionals enhance their skills.

Need Help? Let's talk. I'm for hire.

Qualifications & Certifications

Have confidence when hiring Kern Media for SEO consulting services. Dan Kern is Google Analytics Certified, Inbound certified, and featured with quality reviews amongst other top SEO agencies.


What Clients & Colleagues Say

"Dan Kern has the unique mix of analytical and technical skills blended with creativity that mark a successful SEO these days. His expertise goes beyond "just" SEO in all its facets. Dan is also a solid marketing strategist with direct experience in most online marketing channels. I highly recommend working with him." - Everett Sizemore

 

"I've just finished reviewing your technical SEO audit - it's awesome. Thank you for taking the time to be thorough, clear and providing your personal commentary on items in the document." - Ed Caraballo (Seer Interactive)

 

"I had the privilege of working with Dan for five years where he helped transform the way the company thought about and utilized SEO and inbound marketing. Traffic skyrocketed, increasing 7x over the course of six months." - Winter Thielen

 

"Kern Media has provided only positive results for Costa Rica Explorations & Escapes since beginning our working relationship in 2012. Dan Kern continues to exceed our expectations on a daily basis as he works tirelessly to keep up with industry trends and keep our site optimized. " - John Rabenau

 

"Not only is Dan admirable at his profession, but he's also an incredible leader and teacher. He knows how to talk to someone to convey information clearly, and is driven by the goal of getting everyone educated and "on board" for a particular project or strategy." - Corey Hartford

 

"Dan is by far, the most passionate about SEO and strategic content development of anyone I know. He takes each project on with determination for success and positive results. Dan is innovative, strategic, and results-focused, and there isn't a responsibility that he doesn't put his full energy into." - Jill Simonds

 

"Dan uncovered several problem areas of our site, resulting in us being penalized by Google’s Panda algorithm, and contributing to decreasing organic growth. With his guidance, we were able to fix our SEO-problem areas and have since seen tremendous growth in our organic traffic year over year! He transformed not only this business, but provided a proven model with best practices we continue to employ today." - Amanda Ferm

 

"In short, Dan is fantastic -- a true SEO guru, who is also a pleasure to work with. He is diligent, creative and his excitement for SEO & Online Marketing is both deep and genuine." - Dan Sargent

Still looking around? What are you looking for? If you contact us, maybe we can help.

Simply email us. We like to help people, whether they're curious about a technical SEO issue, ranking troubles, content optimization, or anything else related to SEO and inbound marketing.

SEO Services

  • ECommerce SEO Services
  • Lead Generation Marketing Services
  • Staff SEO Training + SEO for Publishers
  • SEO Content Audits
  • Content Marketing Strategy
  • Technical SEO Audit

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