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Kern Media has the SEO training experience to turn content creators into (more effective) traffic creators. Whether you operate a magazine website, digital publication or industry-leading blog, how well your content is optimized for search engine rankings (and social media sharing) can make all the difference in the growth of your website traffic. SEO for publishers is a critical investment to growing traffic, readership, and niche brands.
Framework for Success: SEO + Training
Any online publishing model needs a framework for success. With SEO + Inbound Marketing, it’s no different. Kern Media has uses the following framework to train editors on SEO, help online publishers grow traffic for the long-term, and grow a healthy revenue stream.
Traffic & Revenue Growth Starts with Goals
Increased traffic is great. Increased revenue is better. With online publishers, knowing your traffic growth goals (and how to achieve them) is an important place to start with any SEO and inbound marketing efforts. Kern Media can help you clarify your traffic growth goals in order to achieve your revenue goals.
Know Your Reader, Target Your Reader
Your readers are thirsty. They are continuously searching for answers to timeless questions within your industry that never go out of style. Their also looking to keep their finger on the pulse of your industry. It’s your job to know who they are, what they’re looking for, and how they want it delivered. Developing detailed “audience personas” will ensure that the content you’re team is creating is inline with your target readers.
Educate Readers & Earn Their Trust
You want readers that come back, time and again, whether through search engine discovery, social media sharing, email marketing, other industry websites or any other form of content consumption. In order to do that, your content team needs to not only know what they are searching for, and what they’re interested in, but also focus on capturing their attention (and email addresses) for continuous nurturing through ongoing content marketing. This is done through thorough keyword research, in-depth content and compelling calls-to-action.
Train Editors, Optimize Content, Grow Traffic
Every editorial team can use some “brushing up” on their on-page optimization skills. When editors are empowered to know how to optimize metadata, H1 titles, body content and build a healthy internal linking structure…great things happen to your site’s traffic. Kern Media has the SEO training experience to teach editorial teams on how to research keywords and properly optimize web content in a manner that will leverage your site’s ranking potential to the max.
Technical Optimization & SEO Maintenance
Online publishers need technical SEO just like any other website. With such a large amount of content being pushed out on a regular basis, it’s critical to ensure that search engines can optimally crawl, index and rank your content. Thus, your robots commands, sitemap, indexation rules and internal linking structure will play a very important role in how your site will maximize traffic, and increase revenue.
We’ll Do Great Things…Want Proof?
Dan pioneered SEO training at F+W – from communicating the basics in companywide training sessions, to providing full, in-depth bootcamps (complete with how-to documents, videos and hands-on training) to specific areas of the business. With his guidance, we were able to fix our SEO-problem areas and have since seen tremendous growth in our organic traffic year over year! He transformed not only this business, but provided a proven model with best practices we continue to employ today. – Amanda Ferm
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Working with online publishers is one of Kern Media’s specialties, having worked with publishing groups such as Crown Publishign Group, Penguin, Random House and F+W.
