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You are here: Home / SEO Consulting Services & Audits / Staff SEO Training + SEO for Publishers

Staff SEO Training + SEO for Publishers

seo training for online publishersKern Media has the SEO training experience to turn content creators into (more effective) traffic creators. Whether you operate a magazine website, digital publication or industry-leading blog, how well your content is optimized for search engine rankings (and social media sharing) can make all the difference in the growth of your website traffic. SEO for publishers is a critical investment to growing traffic, readership, and niche brands.

Framework for Success: SEO + Training

Any online publishing model needs a framework for success. With SEO + Inbound Marketing, it’s no different. Kern Media has uses the following framework to train editors on SEO, help online publishers grow traffic for the long-term, and grow a healthy revenue stream.

Traffic & Revenue Growth Starts with Goals

Increased traffic is great. Increased revenue is better. With online publishers, knowing your traffic growth goals (and how to achieve them) is an important place to start with any SEO and inbound marketing efforts. Kern Media can help you clarify your traffic growth goals in order to achieve your revenue goals.

Know Your Reader, Target Your Reader

Your readers are thirsty. They are continuously searching for answers to timeless questions within your industry that never go out of style. Their also looking to keep their finger on the pulse of your industry. It’s your job to know who they are, what they’re looking for, and how they want it delivered. Developing detailed “audience personas” will ensure that the content you’re team is creating is inline with your target readers.

Educate Readers & Earn Their Trust

You want readers that come back, time and again, whether through search engine discovery, social media sharing, email marketing, other industry websites or any other form of content consumption. In order to do that, your content team needs to not only know what they are searching for, and what they’re interested in, but also focus on capturing their attention (and email addresses) for continuous nurturing through ongoing content marketing. This is done through thorough keyword research, in-depth content and compelling calls-to-action.

Train Editors, Optimize Content, Grow Traffic

Every editorial team can use some “brushing up” on their on-page optimization skills. When editors are empowered to know how to optimize metadata, H1 titles, body content and build a healthy internal linking structure…great things happen to your site’s traffic. Kern Media has the SEO training experience to teach editorial teams on how to research keywords and properly optimize web content in a manner that will leverage your site’s ranking potential to the max.

Technical Optimization & SEO Maintenance

Online publishers need technical SEO just like any other website. With such a large amount of content being pushed out on a regular basis, it’s critical to ensure that search engines can optimally crawl, index and rank your content. Thus, your robots commands, sitemap, indexation rules and internal linking structure will play a very important role in how your site will maximize traffic, and increase revenue.

We’ll Do Great Things…Want Proof?

Dan pioneered SEO training at F+W – from communicating the basics in companywide training sessions, to providing full, in-depth bootcamps (complete with how-to documents, videos and hands-on training) to specific areas of the business. With his guidance, we were able to fix our SEO-problem areas and have since seen tremendous growth in our organic traffic year over year! He transformed not only this business, but provided a proven model with best practices we continue to employ today. – Amanda Ferm

Request a Free Consultation

Working with online publishers is one of Kern Media’s specialties, having worked with publishing groups such as Crown Publishign Group, Penguin, Random House and F+W.

 

Dan Kern | Colorado SEO Expert Consultant I'm Dan Kern, a veteran Colorado SEO consultant. I help businesses to grow their revenue online through "white hat" SEO and content marketing, and help other online marketing professionals enhance their skills.

Need Help? Let's talk. I'm for hire.

Qualifications & Certifications

Have confidence when hiring Kern Media for SEO consulting services. Dan Kern is Google Analytics Certified, Inbound certified, and featured with quality reviews amongst other top SEO agencies.


What Clients & Colleagues Say

"Dan Kern has the unique mix of analytical and technical skills blended with creativity that mark a successful SEO these days. His expertise goes beyond "just" SEO in all its facets. Dan is also a solid marketing strategist with direct experience in most online marketing channels. I highly recommend working with him." - Everett Sizemore

 

"I've just finished reviewing your technical SEO audit - it's awesome. Thank you for taking the time to be thorough, clear and providing your personal commentary on items in the document." - Ed Caraballo (Seer Interactive)

 

"I had the privilege of working with Dan for five years where he helped transform the way the company thought about and utilized SEO and inbound marketing. Traffic skyrocketed, increasing 7x over the course of six months." - Winter Thielen

 

"Kern Media has provided only positive results for Costa Rica Explorations & Escapes since beginning our working relationship in 2012. Dan Kern continues to exceed our expectations on a daily basis as he works tirelessly to keep up with industry trends and keep our site optimized. " - John Rabenau

 

"Not only is Dan admirable at his profession, but he's also an incredible leader and teacher. He knows how to talk to someone to convey information clearly, and is driven by the goal of getting everyone educated and "on board" for a particular project or strategy." - Corey Hartford

 

"Dan is by far, the most passionate about SEO and strategic content development of anyone I know. He takes each project on with determination for success and positive results. Dan is innovative, strategic, and results-focused, and there isn't a responsibility that he doesn't put his full energy into." - Jill Simonds

 

"Dan uncovered several problem areas of our site, resulting in us being penalized by Google’s Panda algorithm, and contributing to decreasing organic growth. With his guidance, we were able to fix our SEO-problem areas and have since seen tremendous growth in our organic traffic year over year! He transformed not only this business, but provided a proven model with best practices we continue to employ today." - Amanda Ferm

 

"In short, Dan is fantastic -- a true SEO guru, who is also a pleasure to work with. He is diligent, creative and his excitement for SEO & Online Marketing is both deep and genuine." - Dan Sargent

Still looking around? What are you looking for? If you contact us, maybe we can help.

Simply email us. We like to help people, whether they're curious about a technical SEO issue, ranking troubles, content optimization, or anything else related to SEO and inbound marketing.

SEO Services

  • ECommerce SEO Services
  • Lead Generation Marketing Services
  • Staff SEO Training + SEO for Publishers
  • SEO Content Audits
  • Content Marketing Strategy
  • Technical SEO Audit

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