Google has recently launched “Google+ for Business” and these pages are bound to grow in importance for search engine optimization. Why? Here’s why…
- Google has stopped indexing Twitter posts and Facebook comments, and is moving toward relying on it’s own social network (Google+) for social media signals.
- Links within Google+ Business pages are “dofollow” meaning that they could pass link juice to help your SERPs. There’s little information out there suggesting otherwise, at the top of writing this post.
- Google has implemented a new Direct Connect search method, allowing its users to search for brands in a manner like “+toyota” to find Toyota’s Google+ page.
- Google’s own Google+ will help it find more, new content…more easily.
The jury is still out as to how much Google search rankings will be affected by Google+ for Business, but we think they will be highly influenced.