About

Dan Kern | Online Freelance SEO Copywriter

Dan Kern | Online Marketer, SEO, WordPress & Content Consultant
Employed at:
F+W Media
Director of SEO

It’s one step to a thousand miles, I have a degree in Philosophy, a career in eMedia, a mind that could organize chaos, a guitar to relieve the other side of my brain, it’s dark and I’m wearing sunglasses.

I’m Dan Kern, a Colorado SEO expert. Employed in the field of search engine optimization, I enjoy providing free advice for local businesses who are eager to learn how to optimize their own websites for search engines. Here’s a few general rules I live by.

Content is King. The central focus of most websites is simple, really: provide valuable unique content, products, or services that your visitors can’t find elsewhere. People come to the internet looking for information, products, services and entertainment. A website owner must know and cater to its audience with the most targeted & highest quality content possible, whether this be in the form of articles, product descriptions, or any other resource. Give them what they want and beyond…and be the best at it.

However, Links are Emperor when it comes to improving search rankings. Building one-way, inbound links to your website is the most crucial, ongoing step in the SEO process (after on-page content has been optimized). Strategies such as link wheels, external article publishing (with embedded links), and press releases (with embedded links) can be employed to help build inbound links. It’s even more valuable to build inbound links from .edu, .gov, .mil and other “search engine-credible” organizational websites. A constant effort in this area is required to build & maintain high search rankings.

With search engines becoming more sophisticated, it’s now clear that user behavior, engagement, and branding are critical. It’s important for Google and other search engines to see that your brand is searched for. It’s even more important that when people visit your website from search engines, they stay there, click around, and revisit your site.

These are my SEO mantras.

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