Numismatics (Krause Publications/F+W Media)
My work with the the Numismatics community of F+W was as an Online Product Manager. I exceed budget goals and created new sources of revenue using my SEO skills. We consolidated a multitude of websites into Numismaster.com creating a more manageable online profile and maximizing the benefit of our inbound link profile, achieved #2 rankings in Google for “coin price guide” (often times #1), #6-#7 rankings in Google for “coin dealers,” and drove considerable new monthly revenue from these efforts.
Working with Development, we fixed thousands of duplicate meta title issues and made other techincal SEO improvements that drove organic search engine traffic up considerably.
This community was originally formed by Chet Krause of Krause Publications in 1952, starting with Numismatic News magazine. Over the years, the community has broadened it’s reach to provide some of the most well-respected products within the coin collecting hobby, including:
- Standard Catalog of World Coins
- Foundations of Coin Collecting
- U.S. Coin Digest
- Fascinating Facts, Mysteries, and Myths about U.S. Coins
- Modern Commemorative Coins
- North American Coins & Prices
Numismatic News, the community’s first magazine, provides weekly reports on coin collecting trends, paper money and coin news, and a comprehensive U.S. coin retail price guide that appears in the first issue of Numismatic News each month. Editor David C. Harper brings more than 40 years of hobby know-how and perspective.
The community’s other magazines are smaller, and more niche-focused. Bank Note Reporter covers paper money collecting, World Coin News covers world coin collecting, Coin Prices covers coin pricing, and Coins magazine provides collectors with important and timely information key to making wise decisions on what coins to collect, and how to collect them.
In 2006, the community’s long-standing and frequently updated database of coin values was moved online to NumisMaster. Providing the web’s most comprehensive online coin price guide, collectors around the world can manage their portfolios and track the values of their coins and paper money. Many niche price guides are also available, including a US coin price guide, world coin price guide, and paper money price guide, and even free coin price guides are available in exchange for subscribing to the newsletter.
Additionally, NumisMaster provides a number of other great features such as:
- Coin Dealer listings
- Currency Dealer listings
- Foreign & World Coin Dealer listings
- Coin Auction listings
- Coin Show calendars
- Coin Collecting Supplies