Kern Media knows eCommerce SEO and can help your site grow traffic and online sales by ensuring your website has proper technical SEO, unique/optimized content and effective internal linking practices to not only help search engines rank your eCommerce site higher, but also create a better experience for your target customers. See what years of experience can do for your
Framework for Success with ECommerce SEO
Any eCommerce marketing program needs a framework for success. With SEO + Inbound Marketing, goals are just as critical. Kern Media has uses the following framework to optimize eCommerce sites, help online retailers grow traffic, and ultimately grow revenue. After all…that’s the bottom line.
Define Your SEO Goals
Your primary goal is to increase revenue, not vanity metrics, and Kern Media has a laser focus on revenue. Increasing traffic will often be necessary to achieve your revenue goals, but it doesn’t stop there. We focus on quality through all optimization efforts in order to create a trustworthy and attractive site for both users and search engines.
Define Your Target Customers
Successful eCommerce marketing campaigns start with knowing your ideal customers, their buying cycle, their questions, their pain points, and how to win their trust. Developing insightful “audience personas” for your eCommerce marketing efforts will help to ensure that your content is aligned with your target customers. Kern Media makes it easy for you to define your target customers in order tailor your content towards their needs and increase your sales.
Improve ECommerce Technical SEO
Ecommerce SEO can be tricky to ensure that search engines only index quality pages that should be…indexed. Kern Media has the experience to handle faceted navigation, robots crawl efficiency, sitemap optimization and other aspects of technical SEO with mastery…so you don’t have to! Technical SEO for eCommerce is not something that you want to be researching each night in bed. Hire an expert.
Ensure Unique/Quality Content
Every indexable, marketing-focused page should offer unique content that helps to not only provide value to your on-site visitors, but also search engines. Ensuring that your product pages have unique descriptions, your category pages have unique text to curate products, and your article content is one-of-a-kind are initial steps to helping your site to rank better and increase conversions.
Leverage Content Marketing to Educate Customers
For eCommerce SEO to be truly effective (long-term), websites must focus on educating prospective customers (at every opportunity) with resourceful and helpful content in order to earn trust, credibility, and the engagement signals that search engines consider in how your website ranks. This “content marketing” approach results in a higher-quality website that users love and search engines rank well.
Ask yourself these questions:
- Do category pages curate top products and provide other helpful resources to prospective buyers beyond a simple product grid and filters?
- Do product pages offer unique descriptions that exist nowhere else on the web, and offer unique insight into what makes each product a worthy purchase?
- Does your eCommerce website have a blogging strategy to help prospective customers decide between products, offer commercial solutions for question-based queries, and stay updated on the latest commercial trends within your particular industry?
- Does your eCommerce website offer buying guides to help users find the best products for their needs (and to help grow your email marketing list)?
If you answered “No” to any of them, then you have a clear opportunity to improve and grow your eCommerce business…especially with eCommerce SEO. Make your online store so “sticky” that prospective customers think of your first when it comes to researching and shopping for the products they need. This approach will help your site with better user engagement, attracting more links, more referrals, more sales, and better search engine rankings.
We’ll Do Great Things…Want Proof?
Dan understands online marketing, SEO and content marketing better than anybody else I know. During our projects together, Dan was consistently able to increase traffic, time-on-site, user engagement and conversion. One of our most impressive feats was doubling organic search revenue to three eCommerce sites in a 12-month period. Time spent listening to Dan’s advice is time well spent. – Corey Hartford