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You are here: Home / SEO Consulting Services & Audits / Travel SEO + Content Marketing

Travel SEO + Content Marketing

You want more travel clients, and your (prospective) travel clients want more information, trust and excitement. Kern Media bridges the gap between your agency and the clients you seek by providing years of experience with travel SEO and content marketing for your travel agency marketing efforts.

Travel SEO + Inbound Marketing

Benefits of SEO for Travel Websites

    • Attract more potential travelers who are looking for a travel agency that can clearly demonstrate that they know their destinations better than anyone else.
    • Educate and build trust with potential travelers by providing a higher level of detail than competitors and proving that booking with your travel agency is in their best interest.
    • Increase leads and bookings by driving potential website visitors through your marketing funnel and creating a remarkable experience during the planning phase.

What Kern Media Travel Clients Say

Costa Rica EscapesDan continues to exceed our expectations on a daily basis as he works tirelessly to keep up with travel industry and SEO trends, and keep our site optimized. He always provides new ideas and creative solutions to keep our website a step ahead of the competition. Just take a look at our traffic growth over the past few years!

Travel SEO Traffic Growth

 

Helping Your Agency with Travel SEO

Kern Media takes a “content first” approach to travel SEO. That’s what users want, and that’s what search engines want (especially Google). It’s more like real marketing than what you may consider to be SEO. Know your audience, help them solve problems, educate them, build their trust, drive more leads, and grow your brand. Here’s how the Kern Media travel SEO process works.

Create “Traveler” Personas to Better Target Your Marketing

traveler audience personasClarifying what type of travelers you are targeting is an integral first step to effective Travel SEO efforts. Kern Media can create audience personas that will help personalize your content marketing efforts to the type of travelers that you want to attract.

Your staff’s insight on your ideal clientele can be merged with your Google Analytics demographic and interest data (and other travel-related resources) in order to create a complete picture of who you’re trying to target, what their dreams (and how to create them), and what their concerns are (and how to solve them). If your travel agency has already created audience personas, Kern Media can further refine them (f necessary) and incorporate them into the content marketing strategy.

Keyword Research: Travel “Questions” + Trip Types

Travel questions (keywords)The key to attracting early-buying-cycle visitors in travel SEO is to identify the questions that they are asking and align them with your content marketing efforts. By preemptively answering these questions, you will lead these potential travelers down a path of trust and excitement! The more they know, the more likely they are to remember you when it comes time to plan their trip.

Your trip types need to also be aligned with your target clientele’s search behavior. Kern Media has years of experience with helping travel agencies align their taxonomy and site structure with how their potential travelers are searching for trip types and details. This will ensure that UX and SEO are aligned for increased discoverability and lead generation.

Focus on Lead Generation + Qualification

travel-lead-generationEvery page on your travel site should have a call to action (CTA)…a next step for the visitor to take. Whether that’s completing a contact form, downloading content by subscribing to your email list, or visiting another page on your website, it’s important to keep your visitors’ digging deeper on your website during their research phase.

Not everyone will be ready to become a “lead” for your agency when they first visit your website, so providing them with the education they need (before they’re ready to eventually contact you) is very important. Furthermore, informing them of what’s required to work with your agency (minimum budget, deposits, etc.) is important to qualifying leads and ensuring your sales reps spend their time wisely and maximize bookings.

Social Media + Link Building

social-media-travel-marketingAs with any online marketing efforts, especially SEO, social media marketing and link building plays an important role. When potential travelers are researching their options and envisioning their trip on social media, your agency needs to be discoverable.

Attractive imagery and compelling trip detail help draw the attention of social media users and travel bloggers to your brand. This also helps to increase your potential for natural link attraction. Contributing to related travel publications, hosting competitions and launching user-generated content marketing campaigns can also help to build your brand and attract relevant links needed to improve search engine rankings.

Building Reviews + Promoting Testimonials

travel-reviews-ratingsOnce a trip is over, the online travel marketing efforts do not end. Building positive online reviews of your trip itineraries and traveler experiences help to ensure that future travelers see how amazing your trips are. Promoting these reviews throughout your website also helps to increase your lead conversions. Strategic placement of reviews on key pages of your website can have a big impact.

Request a Travel SEO Consultation

Start realizing the traffic and lead generation growth that your travel agency deserves. Take action and request a free consultation.

 

Dan Kern | Colorado SEO Expert Consultant I'm Dan Kern, a veteran Colorado SEO consultant. I help businesses to grow their revenue online through "white hat" SEO and content marketing, and help other online marketing professionals enhance their skills.

Need Help? Let's talk. I'm for hire.

Qualifications & Certifications

Have confidence when hiring Kern Media for SEO consulting services. Dan Kern is Google Analytics Certified, Inbound certified, and featured with quality reviews amongst other top SEO agencies.


What Clients & Colleagues Say

"Dan Kern has the unique mix of analytical and technical skills blended with creativity that mark a successful SEO these days. His expertise goes beyond "just" SEO in all its facets. Dan is also a solid marketing strategist with direct experience in most online marketing channels. I highly recommend working with him." - Everett Sizemore

 

"I've just finished reviewing your technical SEO audit - it's awesome. Thank you for taking the time to be thorough, clear and providing your personal commentary on items in the document." - Ed Caraballo (Seer Interactive)

 

"I had the privilege of working with Dan for five years where he helped transform the way the company thought about and utilized SEO and inbound marketing. Traffic skyrocketed, increasing 7x over the course of six months." - Winter Thielen

 

"Kern Media has provided only positive results for Costa Rica Explorations & Escapes since beginning our working relationship in 2012. Dan Kern continues to exceed our expectations on a daily basis as he works tirelessly to keep up with industry trends and keep our site optimized. " - John Rabenau

 

"Not only is Dan admirable at his profession, but he's also an incredible leader and teacher. He knows how to talk to someone to convey information clearly, and is driven by the goal of getting everyone educated and "on board" for a particular project or strategy." - Corey Hartford

 

"Dan is by far, the most passionate about SEO and strategic content development of anyone I know. He takes each project on with determination for success and positive results. Dan is innovative, strategic, and results-focused, and there isn't a responsibility that he doesn't put his full energy into." - Jill Simonds

 

"Dan uncovered several problem areas of our site, resulting in us being penalized by Google’s Panda algorithm, and contributing to decreasing organic growth. With his guidance, we were able to fix our SEO-problem areas and have since seen tremendous growth in our organic traffic year over year! He transformed not only this business, but provided a proven model with best practices we continue to employ today." - Amanda Ferm

 

"In short, Dan is fantastic -- a true SEO guru, who is also a pleasure to work with. He is diligent, creative and his excitement for SEO & Online Marketing is both deep and genuine." - Dan Sargent

Still looking around? What are you looking for? If you contact us, maybe we can help.

Simply email us. We like to help people, whether they're curious about a technical SEO issue, ranking troubles, content optimization, or anything else related to SEO and inbound marketing.

SEO Services

  • ECommerce SEO Services
  • Lead Generation Marketing Services
  • Staff SEO Training + SEO for Publishers
  • SEO Content Audits
  • Content Marketing Strategy
  • Technical SEO Audit

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