These are the top SEO News resources to follow in order to keep your finger on the pulse of the ever-changing SEO industry. Learn a little about each website’s focus, who is behind the curtain and track their latest search engine news articles. Also included in this list are official news from Google and Bing, and influential figures such as Matt Cutts and Avinash Kaushik. Bookmark this page to get your search engine optimization news in an instant.
Search Engine Land
Search Engine Land, founded by Danny Sullivan, is the leading news site covering everything surrounding the search engine industry, from SEO to SEM, Google, Bing and even social media. This is one of the first places that SEO professionals look when there is a potential algorithm update from Google, as they are always quick to cover these stories.
- 12/05/18: SearchCap: Google’s filter bubble, live streams in search & exact match naming
- 12/05/18: Google search now supports live streams with Indexing API, structured data
- 12/05/18: Compare 15 top marketing automation platforms
- 12/05/18: Vote for the final winner in our “exact match” naming contest
- 12/05/18: The growing force of women in tech
Search Engine Watch
Search Engine Watch, owned by Incisive Interactive Marketing, is one of the other major search engine news websites that helps online marketers and website owners with improving their website’s visibility in search engines. They cover everything (SEO, PPC, Analytics, Social, Local, Mobile, Video, Content, Development, etc.).
- 12/05/18: Things that hurt your SEO rankings and how to fix them, part 2
- 12/04/18: TechSEO Boost: Machine Learning for SEOs
- 12/03/18: How to move from keyword research to intent research
- 11/30/18: Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine
- 11/29/18: Decoding SEO for business leaders: 5 tips to get stakeholders on board
Search Engine Roundtable
Search Engine Roundtable, led by Barry Schwartz of RustyBrick (Barry’s web development company), reports the most interesting forum threads happening in search engine marketing message boards across the web. Webmasters are often the first people to notice a change in Google’s algorithms, and Search Engine Roundtable brings the SEO chatter to the forefront.
- 12/06/18: New Google Livestream Support In Search With Structured Data & Indexing API
- 12/06/18: Matt Cutts: Google Index Was Cursed In The Month Of March
- 12/06/18: Most SEOs Think Google Shouldn't Delist A Hacked Site
- 12/06/18: Google Images Best Practices Guide Updated, But What Changed?
- 12/06/18: Google: Canonical Tags May Not Work With Other Inconsistent Signals, Like Redirects
Search Engine Journal
Founded by Loren Baker in 2003 and owned by Alpha Brand Media, Search Engine Journal has been offering a community-focused approach to the search marketing industry through leveraging industry experts to spotlight industry trends, news and thought leaders who are shaping the future of search marketing.
- 12/06/18: Yoast SEO 9.1 Vulnerability Explained by @martinibuster
- 12/06/18: Google Refutes DuckDuckGo’s Claims of Creating a “Filter Bubble” by @MattGSouthern
- 12/06/18: Google Introduces Structured Data for Livestreams by @MattGSouthern
- 12/05/18: Google Introduces 4 New Tools for Responsive Search Ads by @MattGSouthern
- 12/05/18: How to Find Every Orphan Page on Your Website by @Manish_Analyst
Google Webmaster Central
The Google Webmaster Central blog is often the source of much SEO news regarding Google. Google figureheads like John Mueller, Matt Cutts and even Amit Singhal make announcements about new Google algorithm updates, features in Webmaster Tools, mobile search advancements and other Google-specific news in this blog. It’s a must-follow for any SEO professional.
- 12/05/18: Introducing the Indexing API and structured data for livestreams
- 12/03/18: Rich Results expands for Question & Answer pages
- 11/12/18: PageSpeed Insights, now powered by Lighthouse
- 11/08/18: Notifying users of unclear subscription pages
- 10/29/18: Introducing reCAPTCHA v3: the new way to stop bots
Bing Webmaster Blog
The Bing Webmaster Blog offers great insight into how to run a successful website, often from a user’s perspective. We think that is what makes this blog great. The Bing Webmaster Blog provides an alternate voice in the arena of search engine webmaster blogs.
- 12/04/18: bingbot Series: Getting most of Bingbot via Bing Webmaster Tools
- 10/24/18: bingbot Series: Optimizing Crawl Frequency
- 10/16/18: bingbot Series: Maximizing Crawl Efficiency
- 09/19/18: Introducing Bing AMP viewer and Bing AMP cache
Matt Cutts joined the Google team at the start of the millennium as a software engineer and is now the head of Google’s Webspam team. SEO professionals follow his words closely, since his team has a major impact on Google’s rankings and overall quality guidelines.
If you think he looks nice, it’s because he is. He’s even able to wear that same smile when discussing algorithms that might penalize, or might have already penalized your site.
- 11/04/18: Halloween 2018: Crab claws!
- 03/08/18: Some terrible personal news
- 01/22/18: Talking to Mr. Money Mustache about the US Digital Service
- 01/19/17: Staying with the US Digital Service
- 06/18/16: A brief update
Avinash Kaushik (Occam’s Razor)
The extravagant and even flamboyant Avinash Kaushik (circa Mozcon 2013) is a digital marketing evangelist for Google, and know for his prowess over Google Analytics. Specializing in understand and improving user experience, he is one of the thought leaders that every webmaster and online marketer should follow. His blog, Occam’s Razor, offers an incredible wealth of technical knowledge that will take your analytics skills from intermediate to advanced in no time.
- 07/24/18: The Impact Matrix | A Digital Analytics Strategic Framework
- 06/04/18: Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
- 04/30/18: Breaking Silos: Passive Consumption + Active Engagement FTW!
- 03/19/18: Closing Data's Last-Mile Gap: Visualizing For Impact!
- 02/06/18: Five Strategies for Slaying the Data Puking Dragon.
Led by Rand Fishkin and his community of Mozzers including Dr. Pete, Jen Lopez, Cyrus Shepard and Moz Associatesl like our friend Everett Sizemore, the Moz Blog is full of cutting-edge inbound marketing strategies. Learn what works and what’s hot in content marketing, link earning, authorship, client management and overall…the right way to build community online and earn search engine traffic. If you’re not following the Moz Blog, you’re asleep.
- 12/06/18: The Guide to Building Linked Unstructured Citations for Local SEO
- 12/03/18: 7 Search Ranking Factors Analyzed: A Follow-Up Study
- 11/30/18: Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
- 11/28/18: The State of Local SEO: Industry Insights for a Successful 2019
- 11/28/18: Using a New Correlation Model to Predict Future Rankings with Page Authority
Denver’s fastest growing SEO company, and certainly the one with the most talent (they hired me!), has been putting out some of the highest quality technical SEO content in recent moths. With extensive guides covering duplicate content and eCommerce review platforms, to helpful articles covering recent trends in SEO, the Inflow blog is must-follow for any SEO or online marketer who is making the transition from intermediate to advanced SEO.
- 07/12/18: 11 eCommerce Marketing Automation Systems Compared
- 07/10/18: How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)
- 06/26/18: Why Your eCommerce Conversion Rate Is Probably Better Than You Think
- 06/12/18: How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)
- 06/05/18: How We Created an eCommerce Buying Guide That Led to Six-Figure Sales
Distlled got its start when Duncan Morris and Will Critchlow joined forces back in 2005 to start a web development company. Will’s brother, Tom Critchlow, joined the team in 2007 and the company began focusing on organic and paid search marketing. Their focus has further shifted to content marketing, which is most of what you will see in their blog.
- 12/05/18: An introduction to HTTP/2 for SEOs
- 12/04/18: Help us find the next search industry rising star for SearchLove San Diego 2019
- 11/29/18: Creative Inspiration: Content We Enjoyed this Autumn
- 11/20/18: How to rank for head terms
- 11/14/18: Win before you begin - creative checklist for success
Founded by Aaron Wall, SEO Book was one of many early SEO’s primary resources for doing SEO. Their SEO Toolbar for Firefox had all the essentials for starting keyword research, analyzing link opportunities and more. More players have come onto the scene in recent years, yet SEO Book is still publishing great content in their blog.