These are the top SEO News resources to follow in order to keep your finger on the pulse of the ever-changing SEO industry. Learn a little about each website’s focus, who is behind the curtain and track their latest search engine news articles. Also included in this list are official news from Google and Bing, and influential figures such as Matt Cutts and Avinash Kaushik. Bookmark this page to get your search engine optimization news in an instant.
Search Engine Land
Search Engine Land, founded by Danny Sullivan, is the leading news site covering everything surrounding the search engine industry, from SEO to SEM, Google, Bing and even social media. This is one of the first places that SEO professionals look when there is a potential algorithm update from Google, as they are always quick to cover these stories.
- 02/20/18: SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting
- 02/20/18: How to sync your keywords and ad labels with an AdWords Script
- 02/20/18: Enterprise SEO and cross-channel performance: Activation and integration
- 02/20/18: Yelp tests offline attribution using guest WiFi and email matching
- 02/20/18: Why entities may power the future of location-based data
Search Engine Watch
Search Engine Watch, owned by Incisive Interactive Marketing, is one of the other major search engine news websites that helps online marketers and website owners with improving their website’s visibility in search engines. They cover everything (SEO, PPC, Analytics, Social, Local, Mobile, Video, Content, Development, etc.).
- 02/20/18: 4 local SEO strategies for small and medium businesses
- 02/20/18: How can you determine your website’s authority, and what can you do to improve it?
- 02/19/18: How videos generate quick SEO results
- 02/19/18: The 2018 guide to rich results in search
- 02/16/18: The rise of personal searches: How can content marketers take advantage?
Search Engine Roundtable
Search Engine Roundtable, led by Barry Schwartz of RustyBrick (Barry’s web development company), reports the most interesting forum threads happening in search engine marketing message boards across the web. Webmasters are often the first people to notice a change in Google’s algorithms, and Search Engine Roundtable brings the SEO chatter to the forefront.
- 02/20/18: Daily Search Forum Recap: February 20, 2018
- 02/20/18: Google News Meta Keywords Tag Hasn't Been Supported Since October 2017
- 02/20/18: Google Share URL For Random Number Generator Goes To Metronome
- 02/20/18: Google Local Panel Adds Mall Directories Search
- 02/20/18: The Search Community Mourns The Loss Of Jill Sampey
Search Engine Journal
Founded by Loren Baker in 2003 and owned by Alpha Brand Media, Search Engine Journal has been offering a community-focused approach to the search marketing industry through leveraging industry experts to spotlight industry trends, news and thought leaders who are shaping the future of search marketing.
- 02/21/18: Snapchat Now Supports Animated GIFs from GIPHY by @MattGSouthern
- 02/20/18: Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern
- 02/20/18: Google No Longer Supports the Meta News Keywords Tag by @MattGSouthern
- 02/20/18: 13 of Today’s Top PPC Experts to Follow by @LisaRocksSEM
- 02/20/18: Want Big-Ticket Clients? Stop Blogging & Start Calling by @bsmarketer
Google Webmaster Central
The Google Webmaster Central blog is often the source of much SEO news regarding Google. Google figureheads like John Mueller, Matt Cutts and even Amit Singhal make announcements about new Google algorithm updates, features in Webmaster Tools, mobile search advancements and other Google-specific news in this blog. It’s a must-follow for any SEO professional.
- 02/06/18: How listening to our users helped us build a better Search Console
- 02/05/18: Launching SEO Audit category in Lighthouse Chrome extension
- 01/17/18: Using page speed in mobile search ranking
- 01/10/18: Real-world data in PageSpeed Insights
- 01/08/18: Introducing the new Search Console
Bing Webmaster Blog
The Bing Webmaster Blog offers great insight into how to run a successful website, often from a user’s perspective. We think that is what makes this blog great. The Bing Webmaster Blog provides an alternate voice in the arena of search engine webmaster blogs.
- 02/09/18: Introducing Social Login for Bing Webmaster Tools
- 09/15/17: Bing adds Fact Check label in SERP to support the ClaimReview markup
- 04/21/17: Bing refines its copyright removals process
- 11/30/16: Increasing the size limit of Sitemaps file to address evolving webmaster needs
- 09/29/16: Bing Enhances the Copyright Infringement Claims Process with New, Easy-to-Use Dashboard
Matt Cutts joined the Google team at the start of the millennium as a software engineer and is now the head of Google’s Webspam team. SEO professionals follow his words closely, since his team has a major impact on Google’s rankings and overall quality guidelines.
If you think he looks nice, it’s because he is. He’s even able to wear that same smile when discussing algorithms that might penalize, or might have already penalized your site.
- 01/22/18: Talking to Mr. Money Mustache about the US Digital Service
- 01/19/17: Staying with the US Digital Service
- 06/18/16: A brief update
- 02/03/16: Thanks, Amit
- 01/19/16: Solving a Verizon issue (Nexus 5X)
Avinash Kaushik (Occam’s Razor)
The extravagant and even flamboyant Avinash Kaushik (circa Mozcon 2013) is a digital marketing evangelist for Google, and know for his prowess over Google Analytics. Specializing in understand and improving user experience, he is one of the thought leaders that every webmaster and online marketer should follow. His blog, Occam’s Razor, offers an incredible wealth of technical knowledge that will take your analytics skills from intermediate to advanced in no time.
- 02/06/18: Five Strategies for Slaying the Data Puking Dragon.
- 01/08/18: Unsexy Fundamentals Focus: User Experiences That Print Money
- 12/08/17: Smarter Career Choices #3: Solve for the Global Maxima!
- 10/12/17: Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
- 08/28/17: The Artificial Intelligence Opportunity: A Camel to Cars Moment
Led by Rand Fishkin and his community of Mozzers including Dr. Pete, Jen Lopez, Cyrus Shepard and Moz Associatesl like our friend Everett Sizemore, the Moz Blog is full of cutting-edge inbound marketing strategies. Learn what works and what’s hot in content marketing, link earning, authorship, client management and overall…the right way to build community online and earn search engine traffic. If you’re not following the Moz Blog, you’re asleep.
- 02/20/18: The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
- 02/19/18: The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything
- 02/16/18: Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday
- 02/15/18: Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
- 02/14/18: The 2018 Local SEO Forecast: 9 Predictions According to Mozzers
Denver’s fastest growing SEO company, and certainly the one with the most talent (they hired me!), has been putting out some of the highest quality technical SEO content in recent moths. With extensive guides covering duplicate content and eCommerce review platforms, to helpful articles covering recent trends in SEO, the Inflow blog is must-follow for any SEO or online marketer who is making the transition from intermediate to advanced SEO.
- 02/20/18: You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)
- 02/06/18: Case Study: How Free Shipping and Returns Lifted Sales by 20% for this eCommerce Website
- 01/30/18: Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store
- 01/23/18: Report: Inflow eCommerce Best-in-Class Research Study 2018
- 01/08/18: Thin & Duplicate Content: eCommerce SEO
Distlled got its start when Duncan Morris and Will Critchlow joined forces back in 2005 to start a web development company. Will’s brother, Tom Critchlow, joined the team in 2007 and the company began focusing on organic and paid search marketing. Their focus has further shifted to content marketing, which is most of what you will see in their blog.
- 02/20/18: Common Pitfalls of E-Commerce SEO: Duplicate Content
- 02/12/18: Unconventional Content: PR Stunts for SEO
- 02/06/18: What We Learned in January 2018: The Digital Marketing Month in a Minute
- 02/01/18: The Real Story in the Decline of Organic Facebook Reach
- 01/29/18: New Report: 59% of E-commerce Sites Not Testing Their Most Important Channel
Founded by Aaron Wall, SEO Book was one of many early SEO’s primary resources for doing SEO. Their SEO Toolbar for Firefox had all the essentials for starting keyword research, analyzing link opportunities and more. More players have come onto the scene in recent years, yet SEO Book is still publishing great content in their blog.