These are the top SEO News resources to follow in order to keep your finger on the pulse of the ever-changing SEO industry. Learn a little about each website’s focus, who is behind the curtain and track their latest search engine news articles. Also included in this list are official news from Google and Bing, and influential figures such as Matt Cutts and Avinash Kaushik. Bookmark this page to get your search engine optimization news in an instant.
Search Engine Land
Search Engine Land, founded by Danny Sullivan, is the leading news site covering everything surrounding the search engine industry, from SEO to SEM, Google, Bing and even social media. This is one of the first places that SEO professionals look when there is a potential algorithm update from Google, as they are always quick to cover these stories.
- 02/20/20: Google adds new image license metadata for licensable image label
- 02/20/20: A quick guide to understanding Google’s quality rater guidelines
- 02/20/20: How digital commerce marketing is reshaping search, marketplaces and social
- 02/20/20: E-commerce category pages outperform product detail pages in SERPs
- 02/20/20: Google: Spam less than 1% of Maps content
Search Engine Watch
Search Engine Watch, owned by Incisive Interactive Marketing, is one of the other major search engine news websites that helps online marketers and website owners with improving their website’s visibility in search engines. They cover everything (SEO, PPC, Analytics, Social, Local, Mobile, Video, Content, Development, etc.).
- 02/20/20: How to make the most of Google’s “People also ask” results
- 02/19/20: How encryption can enhance your SEO ranking
- 02/18/20: Six must-know international SEO tips to expand your business
- 02/17/20: Searchmetrics report: How Amazon and Google help each other
- 02/14/20: Google for branding: Getting more from search engine services
Search Engine Roundtable
Search Engine Roundtable, led by Barry Schwartz of RustyBrick (Barry’s web development company), reports the most interesting forum threads happening in search engine marketing message boards across the web. Webmasters are often the first people to notice a change in Google’s algorithms, and Search Engine Roundtable brings the SEO chatter to the forefront.
- 02/20/20: Daily Search Forum Recap: February 20, 2020
- 02/20/20: Google My Business: Keywords In Descriptions Don't Guarantee Ranking Improvement; But They Could.
- 02/20/20: Google: Our Systems Aren't Looking For EAT But We Hope Our Signals Align To EAT
- 02/20/20: Google Testing Massive Images In Search Results Again
- 02/20/20: Google Posts Now Supports Multiple Photos & Videos
Search Engine Journal
Founded by Loren Baker in 2003 and owned by Alpha Brand Media, Search Engine Journal has been offering a community-focused approach to the search marketing industry through leveraging industry experts to spotlight industry trends, news and thought leaders who are shaping the future of search marketing.
- 02/20/20: Google’s John Mueller Cautions Against Overuse of Multi-Language Content via @MattGSouthern
- 02/20/20: Google to Highlight Image Licensing Information in Image Search Results via @MattGSouthern
- 02/20/20: 10 Ways Businesses Can Use Snapchat
- 02/20/20: What Google Partners Changes Mean For Agencies & Clients [PODCAST]
- 02/20/20: Google’s John Mueller to Investigate Deceitful Link Building Practices via @MattGSouthern
Google Webmaster Central
The Google Webmaster Central blog is often the source of much SEO news regarding Google. Google figureheads like John Mueller, Matt Cutts and even Amit Singhal make announcements about new Google algorithm updates, features in Webmaster Tools, mobile search advancements and other Google-specific news in this blog. It’s a must-follow for any SEO professional.
- 02/10/20: New reports for review snippets in Search Console
- 01/31/20: Google Search News for January 2020
- 01/28/20: New Removals report in Search Console
- 01/21/20: Sunsetting support for data-vocabulary
- 01/16/20: Get Ready for New SameSite=None; Secure Cookie Settings
Bing Webmaster Blog
The Bing Webmaster Blog offers great insight into how to run a successful website, often from a user’s perspective. We think that is what makes this blog great. The Bing Webmaster Blog provides an alternate voice in the arena of search engine webmaster blogs.
- 02/19/20: Announcing the new Bing Webmaster Tools
- 01/16/20: Bing partners with the ecosystem to drive fresh signals
- 12/16/19: Announcing future user-agents for Bingbot
- 11/13/19: Accessing Bing Webmaster Tools API using cURL
- 11/04/19: Some Thoughts on Website Boundaries
Matt Cutts joined the Google team at the start of the millennium as a software engineer and is now the head of Google’s Webspam team. SEO professionals follow his words closely, since his team has a major impact on Google’s rankings and overall quality guidelines.
If you think he looks nice, it’s because he is. He’s even able to wear that same smile when discussing algorithms that might penalize, or might have already penalized your site.
- 10/21/19: All the Fitbit activity badges
- 11/04/18: Halloween 2018: Crab claws!
- 03/08/18: Some terrible personal news
- 01/22/18: Talking to Mr. Money Mustache about the US Digital Service
- 01/19/17: Staying with the US Digital Service
Avinash Kaushik (Occam’s Razor)
The extravagant and even flamboyant Avinash Kaushik (circa Mozcon 2013) is a digital marketing evangelist for Google, and know for his prowess over Google Analytics. Specializing in understand and improving user experience, he is one of the thought leaders that every webmaster and online marketer should follow. His blog, Occam’s Razor, offers an incredible wealth of technical knowledge that will take your analytics skills from intermediate to advanced in no time.
- 04/15/19: Responses to Negative Data: Four Senior Leadership Archetypes.
- 01/07/19: Deliver Step Change Impact: Marketing & Analytics Obsessions
- 07/24/18: The Impact Matrix | A Digital Analytics Strategic Framework
- 06/04/18: Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
- 04/30/18: Breaking Silos: Passive Consumption + Active Engagement FTW!
Led by Rand Fishkin and his community of Mozzers including Dr. Pete, Jen Lopez, Cyrus Shepard and Moz Associatesl like our friend Everett Sizemore, the Moz Blog is full of cutting-edge inbound marketing strategies. Learn what works and what’s hot in content marketing, link earning, authorship, client management and overall…the right way to build community online and earn search engine traffic. If you’re not following the Moz Blog, you’re asleep.
- 02/21/20: Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday
- 02/17/20: Google My Business: FAQ for Multiple Businesses at the Same Address
- 02/14/20: How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday
- 02/10/20: The Power of "Is": A Featured Snippet Case Study
- 02/07/20: 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday
Denver’s fastest growing SEO company, and certainly the one with the most talent (they hired me!), has been putting out some of the highest quality technical SEO content in recent moths. With extensive guides covering duplicate content and eCommerce review platforms, to helpful articles covering recent trends in SEO, the Inflow blog is must-follow for any SEO or online marketer who is making the transition from intermediate to advanced SEO.
- 02/05/20: Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales
- 01/22/20: 4 Step eCommerce Keyword Research Strategy (Advanced Guide)
- 01/15/20: eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs
- 01/07/20: Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee
- 12/09/19: Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?
Distlled got its start when Duncan Morris and Will Critchlow joined forces back in 2005 to start a web development company. Will’s brother, Tom Critchlow, joined the team in 2007 and the company began focusing on organic and paid search marketing. Their focus has further shifted to content marketing, which is most of what you will see in their blog.
- 02/17/20: How to Write an Incredible Title Tag
- 01/28/20: How to Start Getting Organic Traffic to Your Blog
- 01/16/20: SEO Insights on Salesforce Community Cloud Behavior
- 01/10/20: What You Can Do With a Free SEMrush Account
- 12/13/19: Content Audit Template
Founded by Aaron Wall, SEO Book was one of many early SEO’s primary resources for doing SEO. Their SEO Toolbar for Firefox had all the essentials for starting keyword research, analyzing link opportunities and more. More players have come onto the scene in recent years, yet SEO Book is still publishing great content in their blog.