These are the top SEO News resources to follow in order to keep your finger on the pulse of the ever-changing SEO industry. Learn a little about each website’s focus, who is behind the curtain and track their latest search engine news articles. Also included in this list are official news from Google and Bing, and influential figures such as Matt Cutts and Avinash Kaushik. Bookmark this page to get your search engine optimization news in an instant.
Search Engine Land
Search Engine Land, founded by Danny Sullivan, is the leading news site covering everything surrounding the search engine industry, from SEO to SEM, Google, Bing and even social media. This is one of the first places that SEO professionals look when there is a potential algorithm update from Google, as they are always quick to cover these stories.
- 02/15/19: How to Prepare for a Successful Marketing Analytics Implementation
- 02/15/19: Bug with Ad Preview and Diagnosis Tool showing ad scores and more data
- 02/15/19: Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
- 02/15/19: Product card buttons pop up on desktop search
- 02/15/19: Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations
Search Engine Watch
Search Engine Watch, owned by Incisive Interactive Marketing, is one of the other major search engine news websites that helps online marketers and website owners with improving their website’s visibility in search engines. They cover everything (SEO, PPC, Analytics, Social, Local, Mobile, Video, Content, Development, etc.).
- 02/15/19: Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
- 02/14/19: How Google Ads is fighting click fraud
- 02/13/19: Mobile search and video in 2019: How visible are you?
- 02/12/19: Using Python to recover SEO site traffic (Part one)
- 02/11/19: Facebook is a local search engine. Are you treating it like one?
Search Engine Roundtable
Search Engine Roundtable, led by Barry Schwartz of RustyBrick (Barry’s web development company), reports the most interesting forum threads happening in search engine marketing message boards across the web. Webmasters are often the first people to notice a change in Google’s algorithms, and Search Engine Roundtable brings the SEO chatter to the forefront.
- 02/15/19: Daily Search Forum Recap: February 15, 2019
- 02/15/19: Search Buzz Video Recap: Google Algorithm Update, Google Assistant Ads, Indexing API, Reviews, Local & More
- 02/15/19: Google: Don't Break The Rules Even If Competitors Are
- 02/15/19: Google Flights Search Results Box Drops
- 02/15/19: Google News Search Related Coverage Expandable Snippet Carousel
Search Engine Journal
Founded by Loren Baker in 2003 and owned by Alpha Brand Media, Search Engine Journal has been offering a community-focused approach to the search marketing industry through leveraging industry experts to spotlight industry trends, news and thought leaders who are shaping the future of search marketing.
- 02/15/19: The Latest Google Search Console Updates: What You Need to Know by @sam_marsden
- 02/15/19: What a Health Crisis Taught Me About Business by @jeremyknauff
- 02/15/19: How Could Your Company Help You Improve Your Physical Health? [POLL] by @A_Ninofranco
- 02/15/19: How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals by @TomBaker_84
- 02/14/19: Google My Business Has New Tools and Tips for Responding to Reviews by @MattGSouthern
Google Webmaster Central
The Google Webmaster Central blog is often the source of much SEO news regarding Google. Google figureheads like John Mueller, Matt Cutts and even Amit Singhal make announcements about new Google algorithm updates, features in Webmaster Tools, mobile search advancements and other Google-specific news in this blog. It’s a must-follow for any SEO professional.
- 02/06/19: Consolidating your website traffic on canonical URLs
- 01/31/19: Dynamic Rendering with Rendertron
- 01/25/19: Focusing on the new Search Console
- 01/17/19: Ways to succeed in Google News
- 01/11/19: An update on the Google Webmaster Central blog comments
Bing Webmaster Blog
The Bing Webmaster Blog offers great insight into how to run a successful website, often from a user’s perspective. We think that is what makes this blog great. The Bing Webmaster Blog provides an alternate voice in the arena of search engine webmaster blogs.
- 01/31/19: bingbot Series: Get your content indexed fast by now submitting up to 10,000 URLs per day to Bing
- 12/12/18: Introducing Clarity, a product to visualize user interactions at scale to optimize conversion, engagement and retention
- 12/04/18: bingbot Series: Getting most of Bingbot via Bing Webmaster Tools
- 10/24/18: bingbot Series: Optimizing Crawl Frequency
Matt Cutts joined the Google team at the start of the millennium as a software engineer and is now the head of Google’s Webspam team. SEO professionals follow his words closely, since his team has a major impact on Google’s rankings and overall quality guidelines.
If you think he looks nice, it’s because he is. He’s even able to wear that same smile when discussing algorithms that might penalize, or might have already penalized your site.
- 11/04/18: Halloween 2018: Crab claws!
- 03/08/18: Some terrible personal news
- 01/22/18: Talking to Mr. Money Mustache about the US Digital Service
- 01/19/17: Staying with the US Digital Service
- 06/18/16: A brief update
Avinash Kaushik (Occam’s Razor)
The extravagant and even flamboyant Avinash Kaushik (circa Mozcon 2013) is a digital marketing evangelist for Google, and know for his prowess over Google Analytics. Specializing in understand and improving user experience, he is one of the thought leaders that every webmaster and online marketer should follow. His blog, Occam’s Razor, offers an incredible wealth of technical knowledge that will take your analytics skills from intermediate to advanced in no time.
- 01/07/19: Deliver Step Change Impact: Marketing & Analytics Obsessions
- 07/24/18: The Impact Matrix | A Digital Analytics Strategic Framework
- 06/04/18: Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
- 04/30/18: Breaking Silos: Passive Consumption + Active Engagement FTW!
- 03/19/18: Closing Data's Last-Mile Gap: Visualizing For Impact!
Led by Rand Fishkin and his community of Mozzers including Dr. Pete, Jen Lopez, Cyrus Shepard and Moz Associatesl like our friend Everett Sizemore, the Moz Blog is full of cutting-edge inbound marketing strategies. Learn what works and what’s hot in content marketing, link earning, authorship, client management and overall…the right way to build community online and earn search engine traffic. If you’re not following the Moz Blog, you’re asleep.
- 02/15/19: 4 Ways to Improve Your Data Hygiene - Whiteboard Friday
- 02/13/19: A Guide to Setting Up Your Very Own Search Intent Projects
- 02/12/19: The Basics of Building an Intent-Based Keyword List
- 02/12/19: Do Businesses Really Use Google My Business Posts? A Case Study
- 02/11/19: How to Identify and Tackle Keyword Cannibalization in 2019
Denver’s fastest growing SEO company, and certainly the one with the most talent (they hired me!), has been putting out some of the highest quality technical SEO content in recent moths. With extensive guides covering duplicate content and eCommerce review platforms, to helpful articles covering recent trends in SEO, the Inflow blog is must-follow for any SEO or online marketer who is making the transition from intermediate to advanced SEO.
- 02/12/19: Link Building Is Not Always the Best Way to Boost Rankings in eCommerce
- 01/23/19: BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce
- 01/08/19: We Used Ahrefs to Analyze 25 Highly Competitive eCommerce Search Terms. Here’s What We Found
- 12/26/18: How to Choose the Best eCommerce Agency for Your Needs
- 12/18/18: The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors
Distlled got its start when Duncan Morris and Will Critchlow joined forces back in 2005 to start a web development company. Will’s brother, Tom Critchlow, joined the team in 2007 and the company began focusing on organic and paid search marketing. Their focus has further shifted to content marketing, which is most of what you will see in their blog.
- 02/11/19: How to Estimate the Total Available Organic Search Traffic for a Website
- 01/28/19: Press Packs: Getting on the good side of journalists
- 01/15/19: Working with freelancer sites
- 01/10/19: A Beginner’s Guide to Google Tag Manager
- 01/08/19: SEO Practices: Search Engines Around the World
Founded by Aaron Wall, SEO Book was one of many early SEO’s primary resources for doing SEO. Their SEO Toolbar for Firefox had all the essentials for starting keyword research, analyzing link opportunities and more. More players have come onto the scene in recent years, yet SEO Book is still publishing great content in their blog.