Search Engine Optimization (SEO) News

These are the top SEO News resources to follow in order to keep your finger on the pulse of the ever-changing SEO industry. Learn a little about each website’s focus, who is behind the curtain and track their latest search engine news articles. Also included in this list are official news from Google and Bing, and influential figures such as Matt Cutts and Avinash Kaushik. Bookmark this page to get your search engine optimization news in an instant.

Search Engine Land

Search Engine Land, founded by Danny Sullivan, is the leading news site covering everything surrounding the search engine industry, from SEO to SEM, Google, Bing and even social media. This is one of the first places that SEO professionals look when there is a potential algorithm update from Google, as they are always quick to cover these stories.

Search Engine Watch

Search Engine Watch, owned by Incisive Interactive Marketing, is one of the other major search engine news websites that helps online marketers and website owners with improving their website’s visibility in search engines. They cover everything (SEO, PPC, Analytics, Social, Local, Mobile, Video, Content, Development, etc.).

08/15/18: Research finds B2B audiences discover content through search
08/14/18: The difference between on-site blog content and off-site content
08/13/18: How to optimize your Google My Business listing
08/10/18: Search trends 2018: what can marketers learn?
08/09/18: Three ways to maximize the SEO impact of user-generated content

Search Engine Roundtable

Search Engine Roundtable, led by Barry Schwartz of RustyBrick (Barry’s web development company), reports the most interesting forum threads happening in search engine marketing message boards across the web. Webmasters are often the first people to notice a change in Google’s algorithms, and Search Engine Roundtable brings the SEO chatter to the forefront.

Search Engine Journal

Founded by Loren Baker in 2003 and owned by Alpha Brand Media, Search Engine Journal has been offering a community-focused approach to the search marketing industry through leveraging industry experts to spotlight industry trends, news and thought leaders who are shaping the future of search marketing.

Google Webmaster Central

The Google Webmaster Central blog is often the source of much SEO news regarding Google. Google figureheads like John Mueller, Matt Cutts and even Amit Singhal make announcements about new Google algorithm updates, features in Webmaster Tools, mobile search advancements and other Google-specific news in this blog. It’s a must-follow for any SEO professional.

07/24/18: Hey Google, what's the latest news?
07/17/18: An update to referral source URLs for Google Images
06/28/18: How we fought webspam - Webspam Report 2017
06/26/18: Introducing the Indexing API for job posting URLs
06/25/18: New URL inspection tool & more in Search Console

Bing Webmaster Blog

The Bing Webmaster Blog offers great insight into how to run a successful website, often from a user’s perspective. We think that is what makes this blog great. The Bing Webmaster Blog provides an alternate voice in the arena of search engine webmaster blogs.

07/31/18: Introducing JSON-LD Support in Bing Webmaster Tools
07/30/18: Intermittent Webmaster Tools API Issues Resolved
02/09/18: Introducing Social Login for Bing Webmaster Tools
09/15/17: Bing adds Fact Check label in SERP to support the ClaimReview markup
04/21/17: Bing refines its copyright removals process

Matt Cutts

Matt Cutts joined the Google team at the start of the millennium as a software engineer and is now the head of Google’s Webspam team. SEO professionals follow his words closely, since his team has a major impact on Google’s rankings and overall quality guidelines.

If you think he looks nice, it’s because he is. He’s even able to wear that same smile when discussing algorithms that might penalize, or might have already penalized your site.

03/08/18: Some terrible personal news
01/22/18: Talking to Mr. Money Mustache about the US Digital Service
01/19/17: Staying with the US Digital Service
06/18/16: A brief update
02/03/16: Thanks, Amit

Avinash Kaushik (Occam’s Razor)

The extravagant and even flamboyant Avinash Kaushik (circa Mozcon 2013) is a digital marketing evangelist for Google, and know for his prowess over Google Analytics. Specializing in understand and improving user experience, he is one of the thought leaders that every webmaster and online marketer should follow. His blog, Occam’s Razor, offers an incredible wealth of technical knowledge that will take your analytics skills from intermediate to advanced in no time.

07/24/18: The Impact Matrix | A Digital Analytics Strategic Framework
06/04/18: Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
04/30/18: Breaking Silos: Passive Consumption + Active Engagement FTW!
03/19/18: Closing Data's Last-Mile Gap: Visualizing For Impact!
02/06/18: Five Strategies for Slaying the Data Puking Dragon.

Moz Blog

Led by Rand Fishkin and his community of Mozzers including Dr. Pete, Jen Lopez, Cyrus Shepard and Moz Associatesl like our friend Everett Sizemore, the Moz Blog is full of cutting-edge inbound marketing strategies. Learn what works and what’s hot in content marketing, link earning, authorship, client management and overall…the right way to build community online and earn search engine traffic. If you’re not following the Moz Blog, you’re asleep.

08/14/18: Ranking the 6 Most Accurate Keyword Difficulty Tools
08/13/18: How to Win Some Local Customers Back from Amazon this Holiday Season
08/10/18: What Do Dolphins Eat? Lessons from How Kids Search
08/09/18: Google's August 1st Core Update: Week 1
08/08/18: Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

Inflow

Denver’s fastest growing SEO company, and certainly the one with the most talent (they hired me!), has been putting out some of the highest quality technical SEO content in recent moths. With extensive guides covering duplicate content and eCommerce review platforms, to helpful articles covering recent trends in SEO, the Inflow blog is must-follow for any SEO or online marketer who is making the transition from intermediate to advanced SEO.

Distilled

Distlled got its start when Duncan Morris and Will Critchlow joined forces back in 2005 to start a web development company. Will’s brother, Tom Critchlow, joined the team in 2007 and the company began focusing on organic and paid search marketing. Their focus has further shifted to content marketing, which is most of what you will see in their blog.

08/13/18: Building visual reporting in Google Sheets
08/08/18: What We Learned in July 2018: The Digital Marketing Month in a Minute
08/06/18: What is SEO split testing?
08/06/18: SearchLove London 2018 Community Speakers Announced
07/30/18: How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]

SEO Book

Founded by Aaron Wall, SEO Book was one of many early SEO’s primary resources for doing SEO. Their SEO Toolbar for Firefox had all the essentials for starting keyword research, analyzing link opportunities and more. More players have come onto the scene in recent years, yet SEO Book is still publishing great content in their blog.