TALK TO US: Finding the best SEO software and tools for your business is critical to fully optimizing your website and maximizing your ranking potential in search engines. Common SEO tasks like keyword research, fixing duplicate content, on-page optimization, and discovering link building opportunities can become more difficult to manage as your website grows. Some of the top SEO software options are free, but the most powerful tools typically require a paid subscription. They offer data that the free tools just cannot, so you’ll most likely need a combination of free and paid tools.Let’s break them down.
Premier Paid SEO Software Tools
SEMRush
This is quite possibly one of the greatest tools that you can use for keyword research, competitor analysis, etc. My absolute favorite way of using this tool is to do competitive keyword research by exporting all of the keywords that your competitors rank for in organic search and organizing them into a single spreadsheet where you can identify the content gaps on your site (keywords that you don’t rank for). If there’s one keyword research tool that you need to pay for…this is it. Get SEMRush >>
Moz SEO Software
Offering the most complete suite of SEO Tools for any business, Moz Pro Campaign Software will crawl your website to detect critical errors (duplicate titles, duplicate content, etc.), warnings and general notifications. Top keyword rankings can also be tracked along with a continuously updated competitive link analysis comparing your site with your pre-identified key competitors. Cool bonus features like Optimization grades for your pages and social sharing data on your (and your competitor’s) website make this one of the best seo software suites available today. Plus, the entire crew at Moz is the most friendly bunch ever! Bonus: Open Site Explorer (link building software) comes free with any Moz Pro account!
Open Site Explorer
It’s worth repeating. Open Site Explorer is included free with any Moz Pro account. Worth the money of a Moz Pro account alone, this is one of the best link building software applications on the market. Quickly identify the top pages on any site (on others for link building, on yours for helping with site migrations and 301 redirects). Easily discover the top inbound links pointing to any site, whether it’s your website (for relationship building) or your competitor’s website (for identifying new link building opportunities). Also quickly find social sharing stats for any domain or specific URL (Twitter, Facebook & Google+). This will surely be an SEO tool that you use daily!
Free SEO Software Tools
Google Search Console
The most essential free SEO software for your website. Communicate directly with Google and receive recommended HTML improvements, remove poorly performing URLs from its index, submit your sitemap, track search queries to identify penalties, see links to your site, crawl errors, crawl stats, blocked URLs, modify Sitelinks, review your site’s index status, submit recrawl requests and more. This is where you start. Period. End.
Google AdWords Keyword Planner
The most essential free SEO software for conducting keyword research. Google provides this tool for use with its AdWords advertising platform, but every SEO expert under the sun uses it. Find broad match, exact match, and phrase match keywords as well as global and local (your country) search volumes. Export the data to CSV.
