Finding the best SEO software and tools for your business is critical to fully optimizing your website and maximizing your ranking potential in search engines. Common SEO tasks like keyword research, fixing duplicate content, on-page optimization, and discovering link building opportunities can become more difficult to manage as your website grows. Some of the top SEO software options are free, but the most powerful tools typically require a paid subscription. They offer data that the free tools just cannot, so you’ll most likely need a combination of free and paid tools.Let’s break them down.
Premier Paid SEO Software Tools
This is the SEO tool that we use with our clients as it has a robust combination of keyword data, link data, a keywword ranking tracker, and even a site audit tool that will crawl your website at scheduled times and report optimization opportunities. We really like the extensive keyword data that Ahrefs provides for seed keyword research, competitor keywords, and tracking our own clients’ keyword rankings. They also publish insightful content on how to use their tool in addition to general optimization tips. Ahrefs is competitively priced with the other paid SEO tools and offers various plans to choose from depending on how many sites you want to track, and how much data you need.
This is another one of of the greatest tools that you can use for keyword research, competitor analysis, etc. This SEO tool is great for doing competitive keyword research by exporting all of the keywords that your competitors rank for in organic search and organizing them into a single spreadsheet where you can identify the content gaps on your site (keywords that you don’t rank for). SEMRush also offers helpful tools for domain comparisons and link data for any website. We are an affiliate of SEMRush and highly recommend it. Get SEMRush >>
Offering the most complete suite of SEO Tools for business owners SEOs alike, Moz is an excellent choice for those who are less advanced. While it can serve more advanced SEOs as well (we love their internal duplicate content reports), it really does a good job of making it easy for beginners to know what to fix on their site. Moz will crawl your website to detect critical errors (duplicate titles, duplicate content, etc.), warnings and general notifications. Top keyword rankings can also be tracked along with a continuously updated competitive link analysis comparing your site with your pre-identified key competitors. Cool bonus features like optimization grades for your pages and social sharing data on your (and your competitors’) website make this one of the best SEO software suites available today. Plus, the entire crew at Moz is the most friendly bunch ever!
Free SEO Software Tools
Google Search Console is most essential free SEO software for your website in addition to Google Analytics. Receive indexation coverage reports directly from Google, identify keywords that your pages rank for, submit your sitemap, track clicks and impressions, track keyword rankings, see links to your site, find mobile usability errors, track your site speed, and much more with Google Search Console. This is where you start.