The Backstory – I never truly believed Google’s statements that 302 redirects no longer lose PageRank, a story that made quite the buzz back in the summer of 2016. Here is the tweet from Gary Illyes: 30x redirects don’t lose PageRank anymore. — Gary “鯨理” Illyes (@methode) July 26, 2016 So, I decided to test […]

Maintaining a refined index in search engines, especially Google, is critical to surviving (and ideally benefiting from) Google’s regular quality-related updates. It’s not the only factor, but it’s important to ensure that Google deems your site to be “high quality” (assuming the rest of your content is quality; not duplicated with external websites, not having […]

The process of finding, selecting and hiring an SEO consultant–one whom you can work with for the long haul–is not always the easiest task for a marketing executive or business owner. Unless you’re able to get a few quality referrals from your network, your search starts from scratch. Since I’ve been in the SEO industry […]

I’ve spent almost an entire decade optimizing eCommerce sites to compete against Amazon and other large online retailers, and I cannot tell you how gratifying it is to see a mid-tier shopping site outrank a large retailer, or at very least, grow traffic and revenue month-over-month. This does not happen quickly, but it instead happens […]

Getting (and keeping) your website pages indexed in Google can be a challenge for new websites and for websites with technical SEO or content quality issues. This article is designed to help you uncover potential reasons why you might be having trouble with Google not indexing your site. Sometimes the issues can be a quick fix, […]