You want more travel clients, and your (prospective) travel clients want more information, trust and excitement. Kern Media bridges the gap between your agency and the clients you seek by providing years of experience with travel SEO and content marketing for your travel agency marketing efforts.
Benefits of SEO for Travel Websites
- Attract more potential travelers who are looking for a travel agency that can clearly demonstrate that they know their destinations better than anyone else.
- Educate and build trust with potential travelers by providing a higher level of detail than competitors and proving that booking with your travel agency is in their best interest.
- Increase leads and bookings by driving potential website visitors through your marketing funnel and creating a remarkable experience during the planning phase.
What Kern Media Travel Clients Say
Dan continues to exceed our expectations on a daily basis as he works tirelessly to keep up with travel industry and SEO trends, and keep our site optimized. He always provides new ideas and creative solutions to keep our website a step ahead of the competition. Just take a look at our traffic growth over the past few years!
– John Rabenau (Costa Rica Escapes)
Helping Your Agency with Travel SEO
Kern Media takes a “content first” approach to travel SEO. That’s what users want, and that’s what search engines want (especially Google). It’s more like real marketing than what you may consider to be SEO. Know your audience, help them solve problems, educate them, build their trust, drive more leads, and grow your brand. Here’s how the Kern Media travel SEO process works.
Create “Traveler” Personas to Better Target Your Marketing
Clarifying what type of travelers you are targeting is an integral first step to effective Travel SEO efforts. Kern Media can create audience personas that will help personalize your content marketing efforts to the type of travelers that you want to attract.
Your staff’s insight on your ideal clientele can be merged with your Google Analytics demographic and interest data (and other travel-related resources) in order to create a complete picture of who you’re trying to target, what their dreams (and how to create them), and what their concerns are (and how to solve them). If your travel agency has already created audience personas, Kern Media can further refine them (f necessary) and incorporate them into the content marketing strategy.
Keyword Research: Travel “Questions” + Trip Types
The key to attracting early-buying-cycle visitors in travel SEO is to identify the questions that they are asking and align them with your content marketing efforts. By preemptively answering these questions, you will lead these potential travelers down a path of trust and excitement! The more they know, the more likely they are to remember you when it comes time to plan their trip.
Your trip types need to also be aligned with your target clientele’s search behavior. Kern Media has years of experience with helping travel agencies align their taxonomy and site structure with how their potential travelers are searching for trip types and details. This will ensure that UX and SEO are aligned for increased discoverability and lead generation.
Focus on Lead Generation + Qualification
Every page on your travel site should have a call to action (CTA)…a next step for the visitor to take. Whether that’s completing a contact form, downloading content by subscribing to your email list, or visiting another page on your website, it’s important to keep your visitors’ digging deeper on your website during their research phase.
Not everyone will be ready to become a “lead” for your agency when they first visit your website, so providing them with the education they need (before they’re ready to eventually contact you) is very important. Furthermore, informing them of what’s required to work with your agency (minimum budget, deposits, etc.) is important to qualifying leads and ensuring your sales reps spend their time wisely and maximize bookings.
Social Media + Link Building
As with any online marketing efforts, especially SEO, social media marketing and link building plays an important role. When potential travelers are researching their options and envisioning their trip on social media, your agency needs to be discoverable.
Attractive imagery and compelling trip detail help draw the attention of social media users and travel bloggers to your brand. This also helps to increase your potential for natural link attraction. Contributing to related travel publications, hosting competitions and launching user-generated content marketing campaigns can also help to build your brand and attract relevant links needed to improve search engine rankings.
Building Reviews + Promoting Testimonials
Once a trip is over, the online travel marketing efforts do not end. Building positive online reviews of your trip itineraries and traveler experiences help to ensure that future travelers see how amazing your trips are. Promoting these reviews throughout your website also helps to increase your lead conversions. Strategic placement of reviews on key pages of your website can have a big impact.
Request a Travel SEO Consultation
Start realizing the traffic and lead generation growth that your travel agency deserves. Take action and reach out to Kern Media today.