Leads are the lifeblood of a service-based industry, and Kern Media knows how to generate leads. Whether you’re a travel agency, tech services provider, contractor or any other business looking for increased leads from a national audience, Kern Media has the experience to help you target your ideal customer, increase traffic and drive leads for your sales team.
Lead Generation Marketing Starts with Goals
Are you clear on what you’re trying to achieve. Put these in order of importance: traffic and leads. If you put traffic first, that’s not aligned with your true goals…to increase leads. Leads turn into sales, and sales generate revenue. Revenue grows your business, not traffic. Set your goals on lead generation, and you’ll be off to a great start.
Know Your Target Audience in Detail
Every successful marketing campaign begins with knowing your ideal customer (or client) inside and out. While you may think you have a good understanding of who you’re targeting, a careful examination of your target customers (and clients) in the form of “audience personas” will help to more fully define them, and ensure that your marketing efforts are effectively targeting them.
Educate Your Prospects & Create Relationships
Every lead generation website needs to not only be discoverable in search engines, social media and other corners of the web, but also educate the prospects who visit your website. Education comes in may forms, from providing clarity on the specific services that you provide, to providing expert detail within solutions to your prospects questions and problems. Kern Media helps to identify these needs and improve the content of your website in order to better market your services to both search engine users and on-site prospects. This “content first” approach helps to build relationships with your prospects before they even contact you.
Build Credibility & Drive Leads
The result of education is trust and credibility with your prospects. Once they know you’re the expert, you develop the credibility in your prospects’ eyes that is needed to build trust and drive leads. This is done through blog posts, articles and other resources that answer your prospects’ common questions about your types of services. You won’t win them all, but you will win a lot more leads than you are now.
Technical Optimization…You Need It
Most lead generation website owners aren’t fully aware of the necessary technical optimizations need to ensure that the foundation is laid for your website to rank well in search engines. A properly optimized robots file, XML sitemap, meta robots tags, internal linking, mobile friendly design, structured data and many other aspects of technical SEO can make all the difference in how your site grows along with search engine algorithm updates and how it appears on social media (when shared). Kern Media specializes in technical SEO so you don’t have to.