Online sales drive E-Commerce businesses, and Kern Media knows how to optimize e-Commerce content and grow traffic that turns into sales. No matter what you sell, Kern Media has the experience to identify how your target customers are searching for your products and position your website for increased traffic and revenue…your ultimate goal.
Framework for Success in E-Commerce Marketing
Any eCommerce marketing program needs a framework for success. With SEO + Inbound Marketing, goals are just as critical. Kern Media has uses the following framework to optimize eCommerce sites, help online retailers grow traffic, and ultimately grow revenue. After all…that’s the bottom line.
E-Commerce Marketing Starts with Goals
I always ask this question. Put these in order of importance: traffic and revenue. If you chose traffic, then you need to revisit your goals. Your primary goal is to increase revenue, and Kern Media has a laser focus on that goal. Increasing traffic will often be necessary to achieve your revenue goals, but it doesn’t stop there. We focus on quality through the entire experience in order to win the business of each new customer.
Know Your Buyer, Target Your Buyer
Successful E-Commerce marketing campaigns start with knowing your ideal customers, their buying cycle, their questions, their pain points, and how to win their trust. Developing insightful “audience personas” for your E-Commerce marketing efforts will help to ensure that your content is aligned with your target customers. Whether you need to optimize category pages, product pages or blog posts…your prospects must be able to relate to your content.
Educate Your Buyer, Build Trust & Drive Sales
Does your website have educational content through the entire user experience? Do category pages curate top products? Do product pages offer unique insight? Do have articles or blog posts that help users decide between products, or stay updated on latest trends? If not, you’re falling short and not preparing yourself to win the business of on your on-site prospects. People buy off of emotion, even if it’s out of their price range. They will find a way to make the purchase if they want it enough. Make them realize that your online store is the place that deserves their business by educating them better than your competitors.
Be Different & Make Your Content Unique
Every indexable, marketing-focused page should offer unique content that helps to not only provide value to your on-site visitors, but also search engines. Ensuring that your product pages have unique descriptions, your category pages have unique intro text to curate your products, and your article content is one-of-a-kind are basic initial steps to ensuring that your site will not only rank well, but also provide compelling insight for prospective buyers.
Your E-Commerce Site Needs Technical Optimization
E-Commerce SEO can be tricky to ensure that search engines only index quality pages that should be…indexed. Kern Media has the experience to handle faceted navigation, robots crawl efficiency, sitemap optimization and other aspects of technical SEO with mastery.
We’ll Do Great Things…Want Proof?
Dan understands online marketing, SEO and content marketing better than anybody else I know. During our projects together, Dan was consistently able to increase traffic, time-on-site, user engagement and conversion. One of our most impressive feats was doubling organic search revenue to three eCommerce sites in a 12-month period. Time spent listening to Dan’s advice is time well spent. – Corey Hartford