How To: Search Engine Optimization

Optimizing a website for your small business is within your grasp…with the right knowledge and a little of patience as you learn the best practices. This “How to SEO” guide has been created from over a decade of knowledge and experience optimizing 300+ websites of all types (eCommerce Stores, Blogs, Subscription Sites, etc.).

You’ll understand the basics of how to optimize for search engines, while creating a natural and enjoyable experience for online users. That’s important to keep in mind, since optimizing your website for search engines does not mean that you need to sacrifice usability for your visitors. Search engines want what’s best for users, as you do.

How To SEO

 

WordPress SEO

There are many open source solutions available for free, and WordPress is an extremely capable CMS for most small businesses. It makes little sense to pay for a Content Management System (CMS) unless you have specific needs such as subscription functionality, eCommerce, etc. The typical small business mostly just needs the ability to have a homepage, foundational pages about their products and services, and a blog for creating educational content to attract visitors. WordPress provides all of this, with much room to expand with widgets and other special functionality. Learn more >>

Website Architecture for SEO

Avoid common mistakes that will lead to your website not ranking well in search engines. Many web designers will impress you with fancy Flash, Javascript, and dynamically-generated web elements that will leave you with little to no visibility in the major search engines. Learn how to ensure you create an crawl-able, indexable website for search engines. Learn more >>

Keyword Research

Effectively optimizing your company’s website for the most profitable keywords is the starting point of all search engine optimization. Whether your goal is to drive revenue, memberships, emails, or simply traffic to your blog…you must use the verbiage (keywords) that your target audience is using. Learn how to do keyword research and identify the ideal terms to target on your web pages. Learn more >>

On-Page Optimization

Once you have a list of keywords that you want your website to rank for, it’s time to learn how to optimize your website (and webpages) for those keywords. Without using the keywords on your pages, keyword research won’t have an impact on increasing your traffic. Learn how to effectively optimize your webpages to positively impact your search engine rankings and increase traffic from your target audience. Learn more >>

Link Building

Some say that SEO is 50% link building. That’s hard to argue with. Even if you have an optimized website architecture, keyword map, and your individual webpages are all uniquely optimized to target your ideal keywords, your customers still may not discover you in Google, Bing, and Yahoo! if you don’t have quality, topically-related websites linking to your website. This is one of the most important steps to SEO. Learn how to build links to your site that can increase your search engine rankings. Learn more >>


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