SEO & Online Marketing Portfolio

F+W Media | Denver SEO PortfolioF+W Media

Currently employed as Director of SEO for F+W Media, a corporate book and magazine publisher, I oversee the entire search engine optimization strategy for the company. We have a tremendous online portfolio including, including:

  • Writing Community -  Founded in 1920, Writer’s Digest has chronicled the culture of the modern writer and is at the heart of the Writing Community.
  • HOW Magazine – Founded in 1985 for graphic design professionals.
  • Print Magazine – Founded in 1940 to showcase the extraordinary in design.
  • Artist’s Network – Home of The Artist’s Magazine, Watercolor Artist & The Pastel Journal.
  • Digital Book World – Conference & community website for the radically-changing digital publishing industry.
  • Popular Woodworking – Woodworking magazine helping woodworkers expand and improve on skills and knowledge.

I was previously the Online Content Manager for Everything.com (a massive free content resource offering expert “how to” articles about nearly every topic), which is now licensing it’s content to Netplaces.com, an About.com company. Reponsibilities and achievements included:

  • Developing the business rules for a complex tree-structure taxonomy
  • Incorporating an eCommerce taxonomy into the site architecture
  • Creating user levels & permissions
  • Developing a site-wide Style Guide
  • Developing 10 initial deep taxonomies (each three levels deep) and 1-3 more per month in an ongoing basis
  • Working with publishing communities to develop a process allowing them to publish their print content online
  • Conducting large keyword lists for new article topics & category name refinements
  • Developing social media strategies utilizing 30+ accounts on both Facebook, Twitter, and encouraging use of DIGG & StumbleUpon
  • Developing & managing partnerships with other publishing communities
  • Developing content at the rate of 500 articles per month
  • Integrating video on pages in various levels of the taxonomy/site architecture

Boulevards New Media | Colorado SEO PortfolioBoulevards New Media

From 2005-2008, I was Site Manager for Denver.com and SaltLakeCity.com, part of the Boulevards New Media network of city guides. I built and optimized many webpages for local restaurants, hotels, nightclubs, and created a number of neighborhood pages…all which ranked highly in Google and drove new customers to these local businesses.

During my tenure, I was interviewed in by the Associated Cities Network in 2006, regarding my work with Boulevards New Media. Read the interview here.

I also had reached a #1 ranking in Google for “denver internet marketing,” which drove hundreds of leads for our sales team to help local businesses acquire new customers online. It worked quite well, and I was tasked with creating 10 more of these pages for SanFrancisco.com, SanJose.com, LosAngeles.com, among others.

Most of my work was not kept up with on these websites, and they no longer exist. It just goes to show that continuous development (and human involvement) are essential in the online marketplace. I crafted a lot of my early SEO skills with Boulevards, and thank them for the opportunity.

Wordpress | Denver, CO Online Marketer Portfolio

WordPress Blogs & Websites

I have built a number of WordPress websites for myself, friends and family. The WordPress platform is easy enough for any to learn, as long as there is a genuine interest in taking control of your online marketing. Some of these include:

Founded in 1985, HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration.