Black Friday can be an incredible time for online marketers to target time-sensitive keywords that can result in immediate sales. Here are some tips to help optimize your online content for the Thanksgiving holiday shopping season.
- Research your keywords with Google Suggest. Since many keyword research tools may not have enough historical data to present the latest search terms that searchers are using, Google’s auto-suggest tool can be a great way to get the latest popular keywords that searchers are using. Start typing the following “black friday,” Then, add your topic as the next word and see what Google suggests. As an example, type “Black Friday guitar” and see what comes up. I used this method to optimize my Black Friday Guitar deals post on my guitar blog.
- Use Google’s “Searches related to…” feature at the bottom of Google search results to see what other keyword phrases are popular. You might find that words like “Thanksgiving” are also suggested, and you’ll get more keyword ideas as a result.
- Use Black Friday-related keywords that you would type in if you were shopping for your product. Sometimes the best keyword research comes simply from thinking like your consumer. What phrases do you think they are typing in? Type those in yourself and repeat steps 1 and 2 above.
- Use the current year in your Black Friday content. This can help your click-through-rate (CTR), as it helps users immediately identify that your offering is current. It also optimizes your content for users’ keyword phrases that include the specific year (and they will use the year, don’t you doubt it).
- Use images and optimize the alt tags for Black Friday-related keywords. Images make online shopping more compelling, and also offer another way to optimize your landing page via alt tag optimization. Be sure to use text that correctly identifies your image (for Google Image SEO) but also add your Black Friday-related keyword primary keyword phrase at the end of it.
- Publish your Black Friday content early. Online marketers, including Amazon, Walmart, Guitar Center and others are even offering pre-Black Friday sales nowadays, and they are publishing related online content early. Don’t be left in the dust.
- Build links to your Black Friday content early. Just as with tip #6 above, you should build links to your post early to ensure that Google indexes it and builds credibility for your post early, to ensure optimal SERPs.
- Don’t forget about Cyber Monday. Consider combining both of your Black Friday and Cyber Monday offerings into one post, however it’s best to optimize a single page for a single keyword phrase. With this in mind, you could publish your Cyber Monday content on Friday evening, to ensure Google has plenty of time to index and rank your content well before Monday hits.
- Clearly state your offering. Make it obvious what your discount is, whether you’re offering free shipping, and what the specific promo code is for your offering.
- Use more text than images. As with any online content, Google can read text but not images (besides alt tags). The more text your page has, the more ability you have to use keyword variations and increase your long-tail keyword traffic.
These tips will help your Black Friday SEO efforts tremendously. If you forget to target this popular shopping season with your search engine optimization efforts, you’ll miss out on a huge revenuep-producing opportunity!