Dan Kern

Follow Dan Kern on Google+. As Director of SEO for F+W Media (a digital and print publishing company), Dan has presented on Organic Search Marketing at numerous conferences including the Digital Book World Conference, and enjoys helping business owners, marketers, bloggers and copywriters with insider knowledge on how to SEO in the modern age. In his spare time, Dan talks gear on his guitar blog, skis and camps in Colorado.
The days of launching a new product strategy without a full data analysis are over. Whether you manufacture shoes, publish books or offer local landscaping services, as a business owner you are able to make much more informed decisions in the 21st century thanks to some free tools from Google. Business owners, product managers and [...]
Now that the Democratic Party has wrapped up the 2012 political party convention season, let’s take a closer at how webmasters have worked behind the scenes to build visibility and traffic for the Democratic National Convention official website. Just how optimized is it for search engines? Let’s take a closer look. SEO Analysis: Official 2012 [...]
While the Republicans are kicking off this year’s political party conventions, webmaster are working behind the scenes to build visibility and traffic for the party convention website. Just how optimized is it for search engines? Let’s take a closer look. SEO Analysis: Official 2012 RNC Website General Observations Website: www.gopconvention2012.com CMS: WordPress Theme: Genesis from [...]
By now you’re aware of the sheer awesomeness of the Yoast WordPress SEO plugin. With the release of 1.2.5, there are some differences from previous versions…and this guide will help you understand how to take full advantage of the plugin’s capabilities. We’re excited to help you fully unleash the power of the best WordPress SEO [...]
Ever since February 24th, 2011, Google has made it clear that they are taking no prisoners in their quest to provide the best possible search results. Many black and great hat SEO experts, ignorant webmasters, and even all around good guys and gals are learning (the hard way) that what’s in Google’s quality guidelines should [...]
There are many characteristics of the Google Panda algorithm that have SEO professionals and online publishers perplexed, but the bottom line of all this is to be authoritative in a niche, be compelling, and focus your content on users. Sounds easy, right? It is, if your content has the right intentions. Understanding how Google rankings [...]